Eminyakeni yamuva nje, u-Apple utshale imali enkulu eChina ukuzama ukunikezela bonke abantu abanezimali ezidingekayo ukuthenga i-iPhone noma omunye umkhiqizo wenkampani. Njengamanje i-Apple inezitolo zayo ezingama-41 ezweni, kepha kubonakala sengathi utshalomali olukhulu olwenzile alukhonjiswa emholweni olutholayo njengembuyiselo. Sekuyiminyaka embalwa, izibalo zokuthengiswa kwe-iPhone eChina bezilokhu ziwela ezinhlotsheni zamaShayina ezifana ne-Oppo, iVivo, iHuawei nezinye, okulimaza kakhulu imakethe ye-Apple kuleli.
Ngokwezibalo zakamuva ezishicilelwe yiKantar, i-Apple ilahlekelwe cishe ngamaphuzu ayi-9 esabelo semakethe ngonyaka odlule, kusukela ngoFebhuwari wangonyaka odlule kuya kuFebhuwari ka-2017, isukela ekubeni nesabelo semakethe esingu-22.1 kuye ku-13.2. Zonke izabelo ezilahlekelwe yi-Apple ziwinwe yi-Android njengoba bekulindelekile. Kepha iChina akulona ukuphela kwezwe lapho i-Apple ibone khona ukuwa kwesikrini sayo, ngoba kwenzeka okufanayo naseJapan, kepha ngokuwa kuka-5,4%, njengaseSpain, lapho isabelo sidlulile sisuka ku-9.1 saya ku-7.4, esimele ukwehla 1,7%.
Uma sibheka kwamanye amazwe, siyabona ukuthi i-Apple ilikhuphule kanjani isheya layo lemakethe ngo-3.7% e-United States ngenxa yokuwa kwe-Android neWindows Phone. IJalimane, iGreat Britain kanye neFrance kube amazwe lapho isabelo semakethe ye-iPhone sikhule kakhulu, ngokunyuka okuphakathi kuka-4%.
Ukuzama ukunciphisa ukwehla kokuthengiswa eChina, i-Apple ibilokhu yenza utshalomali olubonakalayo isikhathi esingaphezu konyaka eNdiya, izwe elinabantu abayizigidi eziyi-1.200 nokuthi uma konke kuhamba ngohlelo, kungaba yinjiniyela elandelayo ye-Cupertino- inkampani esekwe, yize lokhu kuseyiminyaka embalwa kude.