Izolo sikukwazise lokho Isitolo esiku-inthanethi sika-Apple sizovala namuhla ngamahora ambalwa (Ngokuqondile, kuze kube ngu-13: 30 kusihlwa ngokwesikhathi senhlonipho yaseSpain) kulokho okwakubonakala kufana nomsebenzi wokugcinwa kwewebhu. Kodwa-ke, lapho ukuvalwa sekuqala ukusebenza namuhla futhi kusukela lapho, singafunda ku-Apple Store online umyalezo ofanayo nakwezinye izikhathi zangaphambilini lapho imikhiqizo emisha ingezwe kukhathalogi futhi eqinisekisa ukuthi "okuthile okukhethekile" kusendleleni.
Kubukeka sengathi akunakwenzeka-ke ukuthi lo mcimbi wokuqagela obukhulunywa ngawo emasontweni ambalwa edlule uzogcina wenzekile, uzikhawulele ngokwethula amadivayisi amasha ngaphandle kokubukisa okukhulu. Konke lokhu kuya cishe isonto kusukela ngosuku lapho i-Samsung izokwethula khona i-Galaxy S8, ukubheja kwakhe okulandelayo okukhulu endaweni yama-Smartphones futhi lokho kubukeka kukuhle impela kumbangi waphakade ka-Apple.
Lesi sinyathelo sikaCook nenkampani sibambe abaningi, njengoba ngishilo ngaphambili, babikezela ushintsho lwangaphakathi nje esitolo se-Apple online. Kungani ubeke ingidi endaweni yesikhulumi amahora amahlanu uma kungezwa imikhiqizo embalwa kuphela ezokwengezwa? Asikwazi ukwenza umqondo ngakho, ngaphezu kokwenza okulindelwe nokuthi amazinga we i-hype qala ukukhuphuka. Futhi, noma kukhona okusolwayo, lesi sibuyekezo sedivayisi sizungezwe imfihlakalo enkulu ngenxa yokuqinisekiswa okungelutho obekukhona kulokhu.
Sibonile ukuvuza okumbalwa okukhombe i-iPad Pro njengomlingisi ophambili wale nkathi, enamamodeli amasha namafomethi wesikrini asendleleni, ngaphezu kwezinguquko ezingaba khona kwisitoreji sangaphakathi sama-iPhones kanye umkhiqizo ongavamile we-iPhone 7 (RED) ngombala obomvu ogqamile. Sizoshiya ukungabaza ekugcineni kwalolu suku, kodwa konke kukhombisa ukuthi, yebo, sizoba nemikhiqizo emisha namuhla evela kwa-Apple.