I-Alexa isezindebeni zawo wonke umuntu, futhi akekho ofana ne-Amazon yokwazi ukuthi angayithengisa kanjani imikhiqizo yabo, ngemvume ye-Apple kunjalo. Futhi yize i-HomePod ingumkhiqizo omuhle, i-Amazon yenze isu elihle lentengo ukuthola izipikha zayo ezintsha ngomsizi we-Alexa ongathengisa njengama-hotcakes. Futhi iqiniso ukuthi i-Alexa isebenza njengentelezi ... Manje i-Amazon ifuna ukuqhubekela phambili, bavele bavuselela konke amadivayisi ane-Alexa ukwenza kusebenze imizila nezikhumbuzi ezisuselwa ku-geolocation. Ngemuva kokugxuma sikunikeza yonke imininingwane yale nto entsha ethokozisayo.
Ngalesi sibonelelo esisha se-geolocation, manje sesingakwazi cdala imikhuba nezikhumbuzi ezenziwa zisebenze kuye ngokuthi sikuphi. Isibonelo, singathi, "I-Alexa, ngikhumbuze ukondla izinja zami lapho ngifika ekhaya", lapho-ke sizothola isaziso lapho ngokwe-iPhone yethu (sibonga indawo) lapho sifika ekhaya. Futhi hhayi lokho kuphela, njengoba sikutshelile, lesi sibuyekezo sikhishwe kuwo wonke amadivayisi, kufaka phakathi izinhlelo zokusebenza zeselula, ngakho-ke kunjalo sizothola isaziso noma singasilungisa lapho sifika endaweni lapho singenaso isikhulumi esine-Alexa kodwa i-iPhone yethu iyakwenza, "i-Alexa ingikhumbuza ukuphrinta umbiko lapho ngifika emsebenzini."
I-Las izindlela ibuye ibuyekezwe nalokhu izilungiselelo ezintsha zendawo, kanye ne kungenzeka ukwenziwa kokulibaziseka kwezenzo ezilandelayo zomkhuba ngamunye: lapho uthi sawubona umenzi wekhofi uyasebenza kepha kuze kudlule imizuzu engama-20 ikhono lezindaba alisebenzi. Ukusekelwa kwe-imeyili kuye kwenziwa kwasebenza, esingakwazi ukukumisa ngqo kusuka kuhlelo lokusebenza uqobo ukuze kamuva sikwazi buza i-Alexa uma sinama-imeyili amasha. Izindaba eseziqala ukwenziwa eMelika kodwa lokho sizobona maduze kakhulu emhlabeni jikelele, ngakho-ke uyazi: njalo gcina yonke into ephathelene ne-Alexa isesikhathini ukuze ube ngowokuqala ukuba nazo zonke izindaba.