Ukufika kwe-Apple embonini yethelevishini, ngaphezu kwe-cinema, kube ngumncintiswano omusha wezinkampani ezinkulu. Ngokusho kokushicilelwa komnqamulajuqu, I-Apple ifuna ukuba ngabangane abakhulu nomkhiqizi i-Bad Robot, ngemuva kwayo kukhona uJJ Abrams.
Inkampani yokukhiqiza iBad Robot ikhiqize amanye ama-Star Wars akamuva nama-movie we-Star Trek, kanye nama-classics we-TV afana nawo Ilahlekile, i-Fringe noma i-Alias ngaphandle kwenye indawo. Ngokwalolu shicilelo, bobabili abakwaDisney nabakwaSony, i-Universal, iWarner Bros ne-Apple benza izipesheli ezahlukahlukene kuJJ Abrams ukuqala ukukhiqiza okuqukethwe okusha.
Kubonakala sengathi, I-Bad Robot iyazivumela ukuthi ithandwe futhi ayinalo ishidi lezicelo ezisemthethweni ezinkampanini zokukhiqiza, kepha lilinde ukubona ukuthi ngubani inkampani enikeza izimo ezihamba phambili nenkululeko. IBad Robot njengamanje isebenza noParamount, okusobala ukuthi ixhumane nenkampani kaJJ Abrams ukuze ithole isamba esingu-8.
Yize uJJ Abrams kungadingeki ukuthi asebenze kuphela eParamount, inkampani ibonakala iphatheke kabiKusukela eminyakeni engu-5 edlule, uqondise amafilimu amabili e-Star Wars weDisney esikhundleni sokwenza ngcono umphumela wokugcina otholwe ngamafilimu i-The Cloverfiled Paradox ne-Overlord.
Kunamahlebezi okuthi UDisney yilona ozobhalwa ngenani eliphakeme kakhulu lamavoti azothatha izinsizakalo zikaBad Robot, sibonga ubungani obuseduze phakathi kwesikhulu esiphezulu seDisney uBob Iger noJJ Abrams. IDisney ihlela ukwethula eyayo insiza yokusakaza ividiyo ngasekupheleni konyaka noma ekuqaleni konyaka ozayo. Ukuba ne-Bad Robot kungakuvumela ukuthi kukhiqize womabili ama-movie nochungechunge ngenxa yemali enkulu i-Disney engayinikela kule phrojekthi entsha emkhakheni wevidiyo osakazwayo.