I-TikTok ingenye ye imidiya ebaluleke kakhulu okwamanje ukuze uzenze waziwe emhlabeni wezinkundla zokuxhumana. Izigidi zabasebenzisi ziswayipha izikrini zazo nsuku zonke zibuka izitayela, izindaba, amavidiyo okuzijabulisa, umculo nokunye okuningi. Isimo esisha segciwane esikhiqizwa yi-TikTok sithuthuka ngokugxuma nemingcele. Nokho, Iqembu Lomculo Lomhlaba Wonke, elinye lamalebula amakhulu kunawo wonke emhlabeni, umemezele ukuhoxiswa komculo wakhe kuTikTok ngenxa yokungavumelani ekwandiseni inkontileka esayinwe nenkundla yezokuxhumana. Izinkulungwane zezingoma zizoqala ukunyamalala ku-TikTok emahoreni ambalwa alandelayo.
I-Universal Music Group kanye ne-TikTok bayehluleka ukufinyelela esivumelwaneni
I-TikTok kanye ne-Universal Music Group bagcine ukusebenzisana kwabo ngenkontileka ephelelwe yisikhathi kwakunguJanuwari 31, 2024. Emahoreni ambalwa edlule, I-Universal imemezele ukwesulwa kwenkontileka neTikTok ngenxa yezinkinga zezingxoxo zokwelulwa kwenkontileka. Inkinga enkulu, njengoba i-Universal Music iphikisana, ukuthi abakafinyeleli izivumelwano ne-TikTok mayelana neholo lamaciko noma ukuvikelwa ku-AI.
Kusuka ku-Universal baqinisekisa ukuthi “amaqhinga e-TikTok asobala: ukusebenzisa amandla enkundla ukulimaza amaciko asengozini”, into inethiwekhi yokuxhumana nabantu eyithatha njengengenangqondo. Ngakolunye uhlangothi, iTikTok ukhiphe isitatimende ukuzivikela ezinsolweni zokwesabisa e-Universal engxenyeni yenethiwekhi yokuxhumana nabantu ezingxoxweni zokwelula inkontileka nenkampani yokuqopha:
Kuyadabukisa futhi kuyadumaza ukuthi i-Universal Music Group ibeke ukuhaha kwayo ngaphambi kwezithakazelo zabaculi bayo nabaqambi bezingoma. Ngaphandle kokulandisa okungamanga nezinkulumo ze-Universal, iqiniso liwukuthi bakhethe ukuqhela ekusekelweni okunamandla kwenkundla enabasebenzisi abangaphezu kwesigidigidi esebenza njengemoto yamahhala yokuphromotha nokuvumbulula ithalente labo. I-TikTok ikwazile ukufinyelela izivumelwano “zeciko kuqala” nawo wonke amanye amalebula nabashicileli. Ngokusobala, izenzo zobugovu ze-Universal azibasizi ngalutho abaculi, ababhali bezingoma nabalandeli.
Izinsolo zokusabisa eziphawulwa yi-Universal zisekelwe eqinisweni lokuthi i-TikTok ibingazama ukwenza i-Universal yamukele isivumelwano esinomholo ophansi kunalowo wangaphambili nokuthi ngokwenkampani "ayizange ibonise ukukhula okukhulu" ngokusebenzisa ukuqedwa okukhethiwe kwabanye abaculi. Lokhu kube okokugcina emahhovisi akwa-Universal futhi isivumelwano asisebenzi. Isivumelwano esiphele izolo nokuthi Siyethemba ukuthi kuzoqala ukubonakala ku-TikTok emahoreni ambalwa alandelayo ngokuhoxiswa kwezingoma zabaculi abadumile abafana noTaylor Swift, Drake, Lady Gaga, Kanye West, Ariana Grande, Kendrick Lamar, Justin Bieber, Rihanna, The Weeknd noma Billie Eilish.