Isikhathi eside manje, amavidiyo wokuphromotha lapho kuchazwa okuthile ngomkhiqizo we-Apple afakwe ngu Jony Ive, i-CDO yokuqala yenkampani manje ephethwe nguTim Cook. Le yindlela esibone ngayo, phakathi kwezinye izinto eziningi, ukuthi i-voice-over yomklami odumile isitshela kanjani ukuthi yakhelwe kahle kanjani i-iPhone noma ukuqanjwa kwe-Apple Watch. Ukubonakala kokugcina kukaJony Ive bekukwi igcine ukuthumela ividiyo esiteshini se-YouTube se-YouTube ngaphansi kwegama Idizayinwe yi-Apple eCalifornia.
Isisho esidumile, esingasifunda ngemuva kwanoma iyiphi i-iPhone, siyisihloko se- a incwadi lapho singabona khona iminyaka engama-20 yokwakhiwa kwe-Apple ezithombeni. Ngaleso sikhathi, uTim Cook nenkampani yakhe bashicilela le vidiyo kweminye imithombo yezindaba yaseJapan, kepha kuze kube kuleli sonto lapho beyilayishe futhi esiteshini sabo se-YouTube.
UJony Ive ukhuluma ngezizathu zokwethulwa kwencwadi ethi Designed by Apple in California
Kuvidiyo edlule sizwa i- Umklami omkhulu we-Apple bekhuluma ngezizathu zokuthi kungani bekhiphe le ncwadi yokwakhiwa kwama-apula. Ngokusho kuka-Ive, le ncwadi ikhombisa izinguquko ezingalindelekile maqondana nokuklama nokubamba «izinguquko ezimangalisayo nezinguquko ezishaqisayo«. Ngakolunye uhlangothi, ichaza nokuthi abasiki bengqephu baphila esikhathini esizayo nokuthi akujwayelekile kakhulu ukubabona bethatha isinyathelo sokubuyela emuva ukugubha okuthile abakwenze phambilini.
Idizayinwe yi-Apple neCalifornia iqoqa iminyaka engama-20 yama-Apple design ngokusebenzisa izithombe ezingama-450 zemikhiqizo yethu kanye nenqubo esetshenziselwe ukuyenza. Umlando obukwayo osuka kwi-iMac uye kwi-Apple Pencil, le volumu enoqweqwe oluqinile zombili ziyisivumelwano futhi zihlonipha izinqubo eziqaphile zokuklama, ezobunjiniyela nezokukhiqiza ezikhethekile njenge-Apple.
Okucacayo ukuthi ukulalela uJony Ive, njengasosukwini lwakhe kuSteve Jobs, kubukeka sengathi noma yini abayiphawulayo yinto ebaluleke kakhulu, ephelele futhi enobuhlakani emlandweni. Ngalesi sikhathi bakhuluma ngomklamo, kepha ngingamangala uma bethembisa ukuthi bayaziqhenya ngecala le-iPhone 5C elinezimbobo zalo ezinamacici, icala lebhethri elincishisiwe noma I-Magic Mouse 2 engakwazi ukukhokhiswa futhi isetshenziswe ngasikhathi sinye.