http://www.youtube.com/watch?v=ItPiWmBqYkM
AbakwaSamsung abakhokhi izindleko ukuze bafinyelele kumakhasimende amaningi ngangokunokwenzeka. Siyazi ukuthi inkampani yaseNingizimu Korea itshala imali eningi kwezentengiso kune-Apple: ngenkathi i-Apple ithanda ukubheja imikhankaso yezentengiso yomhlaba, Ihloselwe izingxenye ezinamandla amakhulu okuthenga futhi ngokugxile emikhiqizweni yayo, i-Samsung, ngokwengxenye yayo, izibophezele ekwenzeni zonke izinhlobo zemisebenzi yokuphromotha. Kumele ubheke okuzungezile nsuku zonke: AbakwaSamsung bakhona kunqwaba yamabhodi amakhulu, imicimbi, imisebenzi, njll. Le yindlela inkampani ezama ngayo ukufinyelela kuzo zonke izinhlobo zezimakethe futhi nansi indlela edla ngayo umhlabathi we-Apple.
Kuze kube muva nje, i-Apple ivelele ubulula bezikhangiso zayo nokukhombisa imiyalezo ecacile neqondile. Noma kunjalo, i-revamp iyadingeka emnyangweni wezokukhangisa we-Apple. Le nkampani isivele izamile ukushintsha isu ngezikhangiso zesitayela ezihlukile ngesikhathi kusakazwa iMidlalo Yama-Olimpiki, kepha isibhamu sabuyela emuva. Izinkulungwane zamazwi zaphakanyiswa zibhekene nale nkampani ngomkhankaso owawucasula amakhasimende ayo. Impendulo ka-Apple? Susa ngokushesha zonke izikhangiso kuthelevishini nakusiteshi sakho se-YouTube. Umkhankaso wanyamalala kungaziwa ukuthi kwenzekani.
Ngokwengxenye yayo, imikhankaso yakwa-Samsung ithola amandla. Le nkampani yaqala ukugqama ngonyaka nohhafu ngezikhangiso ezazihlekisa kakhulu ngamakhasimende akwa-Apple nolayini obekumele balinde ukuthola umkhiqizo omusha owethulwe yinkampani. Umqondo ufingqiwe ngesiqubulo esisetshenzisiwe: «Okulandelayo Okukhulu Okukhulu sekuvele lapha«. Ngubani ocashe ngalesi siqubulo? UKen Segall, obhekele eminye yemikhankaso eyaziwayo yokukhangisa emlandweni we-Apple, njenge- "Think Different." USegall usebenze kakhulu noSteve Jobs iminyaka engaphezu kweyishumi futhi, empeleni, ubhekele iMac ephethe i- "i" kuqala (iMac).
UKen Segall usebenze neSamsung isikhathi esingaphezu konyaka, ukuthuthukisa imikhankaso yakho yokukhangisa. Ngokusho kukaSegall, umnyango wezokukhangisa wakwa-Apple usalele emuva futhi "awukwazi ukuqamba izinto ezintsha ngaphandle kwezikhangiso zendabuko okuhloswe ngazo ukukhombisa umkhiqizo owodwa nje." Umkhankaso weSamsung "uyingozi futhi ubheja ngemibono yasekuqaleni, ngaphezu kokuba nobuso obujwayelekile." "AbakwaSamsung bakhona kuyo yonke imicimbi ebalulekile," kuvuma uSegall engxoxweni abe nayo neBloomberg.
USegall akashodi ngesizathu kulokhu, njengoba abakwaSamsung basebenzise ama-dollar ayizigidi eziningana ku Super Bowl ekusakazweni kwezikhangiso zakho. U-Apple akazange akhombise lutho ngesikhathi somcimbi wezemidlalo wonyaka. Kodwa-ke, umcimbi wokulethwa kwe- U-Oscar Bekungezwani kangako ngoba zombili lezi zinkampani bezithole izinkontileka zokukhangisa: AbakwaSamsung bakhethe umkhankaso wabo othi "The Next Big Thing Is already Here", nobuso bomqondisi uTim Burton, ngenkathi i-Apple incamela ukugqamisa i-iPad mini.
http://www.youtube.com/watch?v=H8pj3WQyOzY
Ucabangani ngamagama kaKen Segall? Kuyiqiniso yini ukuthi i-Samsung ithola indawo ku-Apple empini yokumaketha?
Más información- Samsung invierte mucho más en publicidad que Apple
Fuente- Bloomberg