Nakulokhu i-European Union izibonakalisa ivuna ukuhlanganiswa kwezimakethe e-Old Continent nokunikeza isifundo sokuthi izinto kumele zenziwe kanjani. Njengoba wazi kahle, izinsizakalo eziningi zokusakaza ezifana neNetflix, zinezinhlelo ze "geoblocking" ezizokuvimbela ekudleni okuqukethwe kweNetflix United States kusuka eSpain. Kodwa-ke, njengoba kwenzekile ngokuzulazula, okulandelayo ukuwa kuzoba yilokhu kuvalwa komhlaba, futhi yilokho Izindikimba eziphakeme ze-European Union seziqala ukusebenza ukulawula lolu daba nokuvimbela lolu hlobo lomkhuba kusuka kwezinye izinkampani ezinamandla kakhulu emakethe yokuqukethwe kwesoftware.
Okugxilwe kakhulu yizinsizakalo zokusakaza ividiyo nomsindo. Futhi ukuthi i-European Union, njengoba yenza ngemali, ihlose ukuthi yonke indawo yomphakathi igcine okuqukethwe okufanayo, ngakho-ke okungenani "ukuvinjelwa" phakathi kwamazwe angamalungu kuzovinjelwa, okusho ukuthi kusuka ku-Netflix Spain sizoba nokufinyelela okuphelele kukho konke okuqukethwe kwe-Netflix Germany, ukunikeza isibonelo esilula.
Akwaziwa kahle ukuthi lo mthetho omusha uzokuthinta kanjani okuqukethwe yizinsizakalo ngokufunwa kokuqukethwe okubukwayo e-United Kingdom, izwe elihileleke ekunqanyulweni ne-European Union.
Lesi sivumelwano sizoba nezinzuzo kubantu baseYurophu ababili. Abantu ababhalisele uchungechunge lwabo abaluthandayo, umculo nezemidlalo, bazokwazi ukulujabulela kokubili ekhaya nakwamanye amazwe ngenkathi behambela i-Europe. Kuyisinyathelo esibalulekile sokudiliza imigoqo futhi setha "Imakethe Eyodwa Yedijithali".
I-European Union iyaqhubeka ngenhloso yokususa imingcele ukuhweba eYurophu, futhi lokhu kuchazwe ngu-Andrus Ansip. Njengoba benza ngokuzulazula, kuyinzuzo ezosithinta cishe sonke futhi okungekho noyedwa oyokwenqaba.
