Inkampani yaseCupertino iyaqhubeka nokugcizelela ubumfihlo babasebenzisi futhi uma ezinsukwini ezimbalwa ezedlule, ngaphambi kosuku lwangoMsombuluko olwedlule, yethule isimemezelo mayelana nobumfihlo babasebenzisi abane-iPhones, namuhla isishiyela enye yalezi zikhangiso manje esingaqala ukuzenza ikhathalogu kusuka ochungechungeni lwezikhangiso ezigxile kubumfihlo.
Kulokhu "Impendulo" Yisihloko sayo futhi akusho ngezigcawu ezimbalwa ezibeka engcupheni ubumfihlo babantu ezindabeni zansuku zonke zempilo yethu yansuku zonke. Kulokhu, umlingiswa oyedwa ne-voiceover kuchaza ukuthi kubaluleke kangakanani ukuba nobumfihlo namuhla futhi i-iPhone iyingxenye yalobu bumfihlo.
Yilokho ividiyo yesikhangiso ongayibona kusukela manje esiteshini se-Youtube isikhulu senkampani yeCupertino futhi kungekudala kakhulu eziteshini zethelevishini zomhlaba:
I-Apple kuyacaca ukuthi lolu hlobo lwezikhangiso olugxile kubantu abasha kulokhu lwenza abantu bazizwe bephephe kakhulu lapho besebenzisa inethi uma bekwenza ngedivayisi ye-Apple kanye nesiphequluli seSafari kunamanye ama-smartphone neziphequluli esinazo namuhla emakethe . Ngokusobala konke lokho okucwebezelayo akuyona igolide futhi I-Apple nayo inezinkinga noma ukwehluleka kwayo lokho kungabeka ubumfihlo engcupheni yabasebenzisi, ayikho inkampani ephelele kulo mqondo, kodwa kuyiqiniso ukuthi i-Apple igxile kokukhulu ukuze lokhu kungenzeki.
Isikhangiso esihlala nje ngaphezu kwamasekhondi angama-35 (okungama-38 ngokunemba) siqinisa umqondo wokucabangela ubumfihlo babantu, futhi akuwona umkhankaso wokuqala ofanayo owenziwa e-Apple. Sikhumbula futhi isimemezelo ekuqaleni konyaka ngokugubha i-CES eLas Vegas, lapho inkampani yalengisa khona uphawu olukhulu lokukhangisa oluthi: «Kwenzekani ku-iPhone yakho, kuhlala ku-iPhone yakho » Ngendlela emsulwa yenganekwane ethi "Kwenzekani eLas Vegas, ihlala eLas Vegas."