Njengoba isikhathi sihamba. Eminyakeni eyishumi nantathu eyedlule isitolo se-Apple iTunes savula iminyango yaso, ngokusobala. Ubani ongacabanga ukuthi eminyakeni edlule, kungaba ngumthengisi womculo omkhulu kunabo bonke emhlabeni onamaculo angaphezu kwezigidigidi ezingama-25 athengiswa emhlabeni jikelele? Kuyacaca ukuthi uSteve Jobs wayekwazi ukusuka lapho ukuthi ubheja ngale ndlela entsha yokuthengisa umculo.
Eminyakeni yamuva nje, ukuthengiswa komculo wedijithali kwehle kakhulu ngenxa yokwanda kwezinsizakalo zokusakaza umculo ezifana neSpotify, iPandora, Rdio ... okuphoqe inkampani esekwe eCupertino ukuthi icabange kabusha isikhundla sayo emakethe futhi yethule ukusakazwa kwayo komculo service ebizwa nge-Apple Music.
Kule vidiyo engenhla ungabona isethulo sikaSteve Jobs esivela ku-iTunes Music Store, yize ikhwalithi yevidiyo ishiya okuningi ongakufisa, umsindo ongavumelanisiwe nevidiyo usivumela ukuthi silandele isethulo ngaphandle kwezinkinga.
Ngokufika kwe-iTunes, enye indlela yezomthetho yeza emakethe ezosivumela ukuthi silande futhi silalele umculo kusuka kudivayisi yethu, sizama ukuphoqa ukuvalwa kweNapster, iKazaa nabanye. Ngo-2002, ukulandwa komculo okungekho emthethweni kunciphise ukuthengiswa komculo ngefomethi ye-CD ngo-9%. Umbono kaJob wokuthengisa izingoma ngamasenti angama-99 wenza ngokushesha ukuthi lesi sitolo somculo wedijithali sibambe ngokushesha.
USteve Jobs ukhombisile ukuthi ngokwethula insiza elula, eshibhile futhi ekulula ukuyisebenzisa ukulanda izingoma, inganqoba ngokuphelele izinsizakalo zomculo ezingekho emthethweni ezibalulwe ngenhla, kanye nokuba ngenye indlela yezomthetho. Kamuva u-Apple waba nezinkinga ezithile ngokuvikelwa kwe-DRM kwezingoma zabo ezazingabavumeli ukuthi badlalwe kwamanye amadivayisi ngaphandle kwenkampani ezinze eCupertino.
