Ukuncika kwe-iPhone kumali engenayo enkampanini yeCupertino kubi kakhulu. Labo bethu abebekulesi sikhashana besivele banesikhala esiphakanyisiwe njengoba inkampani yaseCupertino yaqala ukukhulisa mhlawumbe ngokweqile ikhathalogi yayo ngaphezu kwamakhompyutha, ama-smartphones namaphilisi. Sithola amawashi, ama-headphone azo zonke izinhlobo nokunye okuningi. I-Apple iphinde yabonisa ukuthi iyazi ukuthi iqondise kuphi imizamo yayo futhi izinzuzo ezikhiqizwa okugqokekayo ziyisibonelo salokhu.
Yize izinsizakalo ezinjenge-iCloud, i-Apple Music noma i-Apple TV + beziqala ukuba yitshe legumbi ngokwemali engenayo enkampanini yeCupertino, uhlelo lwayo lwezinto "zezesekeli" noma amadivayisi ancike kwi-iPhone seluqala ukuheha. Ngenkathi ngokujwayelekile inkampani ibhekane nokukhula kwenzuzo ephelele ye-6,2% Mayelana nonyaka odlule, inzuzo nayo ikhule ngo-3%, into ejabulise kakhulu abatshalizimali. Kodwa-ke, okuthile okubenza bajabule nakakhulu ukwazi ukuthi i-Apple incike kancane ku-iPhone, futhi lokho kuhle enkampanini nasezinhlelweni zayo zesikhathi esizayo.
Ukuthengisa okugqokekayo kukhule ngo-16,6% uma kuqhathaniswa nonyaka odlule, ngemuva nje kuka-22,5% unyaka nonyaka onikezwa umkhakha wezinsizakalo. Lokhu kuvimbele ukwehla kokuthengiswa kwezingxenyekazi zekhompuyutha okuhlupheke yinkampani yaseCupertino, eqhube intengo yamasheya kancane ezinsukwini ngemuva kokukhishwa kwemiphumela yezimali. Iqiniso ukuthi ama-AirPod amaningi nama-Apple Watch amaningi ayabonakala futhi lokhu akugcini ngokuqinisekisa ukuthi le mikhiqizo iyimpumelelo yangempela, Esikhundleni salokho, kuqinisekisa ukuthi ukuzibophezela kwe-Apple kulolu hlobo lomkhiqizo kunengqondo emakethe.