Cishe selokhu kwethulwe i-App Store, okuwukuphela kwendlela esemthethweni yokufaka izinhlelo zokusebenza ku-iPhone naku-iPad naku-iPod touch, isitolo sezicelo sesibe ngumthombo obaluleke kakhulu wemali engenayo, kokubili i-Apple futhi ngokusobala konjiniyela. Eminyakeni yakamuva, I-Apple isiqalile ukubheja kokubhaliselwe, imodeli engathandwa yiwo wonke umuntu.
Okubhaliselwe kuyindlela engcono kakhulu yokuthi onjiniyela bathole imali ngokuhamba kwesikhathi, kunokukhiqiza imali yesikhathi esisodwa lapho uhlelo lokusebenza luthengiswa, kepha kunabasebenzisi abaningi abazimisele ukukhokha njalo ngenyanga ukusetshenziswa, okungajwayelekile noma cha, abangakwenza ngezinhlelo ezithile.
Ekupheleni kwenyanga, i-Apple izomemezela imiphumela yezimali yekota yokuqala ka-2019. Akumangazi ukuthi abahlaziyi sebeqalile ukumemezela izibikezelo zabo. UMorgen Stanley uthi ukulandwa kwe-App Store kubonakale ukwehla kwekota nonyaka okokuqala kusukela ngo-2015 wama-5%. Kodwa-ke, kuqinisekisa ukuthi lokhu kwehla akusho ukwehla kwemali engenayo eyenziwa yi-Apple njalo ngenyanga kusuka esitolo sayo sohlelo lokusebenza.
Yize kuyiqiniso ukuthi lokhu kwehla kungadala i-alamu phakathi kwabaninimasheya, uMorgan Stanley uphawula ukuthi imali engenayo evela esitolo sohlelo lokusebenza ibophezelwe kakhulu ekusebenziseni ukulanda ngakunye, hhayi nje kuphela inani lilonke lokulandwayo. Lokhu kwehla hhayi okukhombisa ukuthambekela kohlelo lokusebenza lomthengi, nokuthi imali engenayo yesitolo sohlelo lokusebenza ihlobene kakhulu nokusetshenziswa kokulanda ngakunye ngokuthengwa kwangaphakathi nohlelo.
Ngo-Ephreli 30 ozayo sizoshiya ukungabaza, njengoba kuwusuku lapho i-Apple ikhethe khona ukumemezela izibalo zekota yokuqala ka-2019, ikota yesibili yezimali ye-Apple.
