Naphezu kwakho konke, labo abangakhetha bavame ukukhetha iningi le-iPhone, okuthatha u-50% wokuthengiswa okuphelele kwebanga le-premium Kuthathe ithuba elithokozisayo eminyakeni yamuva nje, ngaphambi kokuthi noma imuphi umsebenzisi afune ukubeka imali eningi ekushintsheni idivaysi yakhe ibe esezingeni eliphezulu, isibonelo kwakuyinani elikhulu le-Samsung Galaxy S esemsebenzini eyayithengiswa , ingasaphathwa vele, i-iPhone.
Kodwa-ke, ibanga eliphakathi selizuze izinombolo eziningi ngokunikela ngemikhiqizo ye-solvent, ngekhwalithi yokukhiqiza namandla okubheka ngamanani aphakathi kakhulu. Kungakho njalo lapho abasebenzisi bevamise ukuthenga ama-terminals ambalwa aphezulu, akusho ukuthi ine-"Premium" range, lapho i-Apple ibeke izingcingo zayo ngaphezu kwama-euro ayi-1.000 XNUMX, kepha ... Naphezu kwakho konke, labo abangakhetha bavame ukukhetha iningi le-iPhone, okuthatha u-50% wokuthengiswa okuphelele kwebanga le-premium, Ingabe uyavuma?
Uzoyizwa ngesinye isikhathi lapho uthola intengo yeHuawei P30 Pro, i-Oppo Reno 10X futhi asikhulumi ngisho nokukhuluma uma sithola i-Google Pixel isebenza: "Yilokho ukukhokha lezo zintengo ... Ngithenga i-iPhone." Kuyinkulumo yokuthi labo kithi abazinikele kulokhu eminyakeni yamuva bezwe kaningi, futhi uma ungithembekile kimi, uzongitshela ukuthi nawe uzwile ngezikhathi ezithile. Kuyacaca ukuthi iningi labasebenzisi likhetha ama-terminals aphakathi kwama-euro angama-200 kuya kwangama-400, kepha labo abangakhetha okuthile okubiza kakhulu, imvamisa bakhetha ifoni ye-apula ngaphezu kwamatheminali okungenzeka anikele ngezinhlobonhlobo zezingxenyekazi zekhompiyutha noma ezinokusebenza okuningi.
Ama-smartphones ayi-5 kwayi-10 e-Premium athengisiwe yi-iPhone
Futhi kusobala ukuthi akukhona ukuthi isibani esikhanyayo sikhanyisile kuleli phuzu lempilo, ukuthi enye yalezo zibalo iphinde yavela futhi lokho kuqinisekisa kuphela lokho esizizwa ngakho sonke. Ama-47% wamatheminali ebanga le-premium athengiswa emakethe avela enkampanini yaseCupertino, futhi iqiniso ukuthi akekho omunye umkhiqizo, ngisho ne-Samsung, osondele ekwehliseni i-Apple esihlalweni sobukhosi. Mayelana nalokhu, kungashiwo ukuthi i-Apple iyona ethengisa ama-smartphones amaningi kakhulu kububanzi be-premium, kepha ukuthi nguyena umakhi webanga ebekade lingekho nakudala.
Le yimininingwane evela ekuhlaziyweni kokugcina kwe- counterpoint, omunye wabeluleki abahlonishwa kakhulu uma kuziwa ekwenzeni lolu hlobo locwaningo lwemakethe. Indawo yokuqala kuhlala i-Apple, ethengisa cishe ama-terminals we-premium-range ayi-5 kwayi-10 athengiswa emakethe. Akukho ngisho nendawo yesibili yi-Samsung, ethengisa ama-25% wamatheminali ebanga le-premium emakethe, lapho i-Galaxy S yabo esemsebenzini itholakala ngokusobala, ihambisana nebanga leNothi. Ngemuva kwakhe nguHuawei, owenze umsebenzi omangalisayo ngebanga le-P lenkampani kanye ne-Mate range, uphawu oluqale ngokuthengisa amafoni ayisisekelo futhi ohamba phambili kwezobuchwepheshe nezinsimbi. Futhi ekugcineni, ngokungabi bikho, sine-OnePlus (Oppo) neGoogle ezingakhombisi amakhanda abo emakethe lapho behlala khona ngokusobala, noma ngabe singabona "ababuyekezi" ku-YouTube bencoma izinzuzo zabo nokuhle kwabo izimfanelo ezinhle. Kubukeka sengathi kubo bonke abantu abayishumi abangakwazi ukukhokhela i-terminal ephezulu futhi abazimisele ukuyikhokhela, bakhetha i-Apple.
Sisho ukuthini ngebanga lePrimiyamu?
Abaningi bangacabanga ukuthi amafoni "we-premium range" ahluke kuphela kumafoni aphezulu ngentengo, kepha, Labo bethu abanezinqwaba zama-smartphone asezandleni zethu njalo ngenyanga siyazi ukuthi okuthile kudlula inani lemali elilula. Sikhuluma ngesipiliyoni, umuzwa wezinto ezisetshenziswayo, isoftware epholishiwe futhi okokugcina, uchungechunge lwezengezo ezingabalwa kalula, njengokuzizwa wedwa nemfashini.
Uma uhamba usuka emcimbini uye emcimbini, noma ngabe uphi uhlobo lomkhiqizo, futhi uzizungeza ngalokho manje okubizwa ngokuthi "abathonya" ubona okuthile, bakhona ngesizathu esicacile: ukukhuthaza ukuphela okuphezulu okuzokwethulwa. Kodwa-ke, uzobona ukuthi ezinsukwini ezandulele ngaphambi kwalokho futhi ezinsukwini ezimbalwa kamuva babuyela osukwini lwabo nosuku, ukuzoshicilela nge-iPhone yabo kanye nama-AirPods abo ngenkathi befaka ku-Instagram isithombe sedeski labo eliholwa yi-MacBook enhle ku umsebenzi ... Uyazi ukuthi yini into ehlekisa kakhulu? Lokho i-Apple ayikhokhi ngisho nokuyikhokhela. I-iPhone yalo mzuzu inokuthile okwenza zonke lezi zinhlobo zobuntu zifune ukuwuthwala, futhi lokho yinto kuphela ochwepheshe bezentengiso baseCupertino abakwaziyo ukuchaza. Kodwa-ke, akuyona kuphela kule ndawo, i-Samsung Galaxy Note noma iHuawei Mate nazo zingama-terminals amahle ukuphatha ngaphandle kokuthi mhlawumbe, awanikeli ngesipiliyoni esivumelana nentengo yawo, iya phambili kakhulu kunokuthile lokho kungachaza.
Futhi yingakho i-Apple ingathengisi amafoni ashibhile
Imikhiqizo eminingi idinga ukuthengisa amafoni ashibhile ukuze nje iphile, Isibonelo esicacile yiXiaomi, enwebise umlando wayo ngokuthengisa amanani amakhulu wamatheminali, kepha okwamanje ngeqiniso, uyabona ukuthi iningi lingosayizi weRedmi Note 7, i-terminal eqediwe esebenza kahle ngokumangazayo, kodwa kubiza cishe ama-euro angama-200, futhi kunikeza lokho, umuzwa omuhle kakhulu ongakunikezwa yifoni engama-euro angama-200.
Kufanele uthengise futhi wenze inzuzo, futhi lokho kuyinto i-Apple engayidingi, ngoba lokho akufunayo ukwanelisa kuphela okufunwa yilabo bantu abahlanu kwabayishumi abazimisele ukukhokha izinkulungwane zama-euro nge-terminal, uhhafu wengqikithi, ukuze kube yiqiniso, udlala nje kwenye iligi, awucabangi ? Shiya umbono wakho ngalolu daba kumazwana.
I-Apple iyona ehamba phambili kunazo zonke, okunye okungukuqanjwa kwabantu okuqanjiwe. Ngeke ngihlanye ngithenge omunye umkhiqizo, noma ngabe ubhekene nezikhathi ezinzima futhi noma ngabe ziyabiza, ngizimisele ukukhokha ngoba ngibonile ukuthembeka, ukusebenza nokusebenza kahle.
Uqinisekisiwe imali yakho. Umalume wami uneminyaka emi-5 nge-iPhone 6 Plus futhi isacwebezela, iyacwebezela futhi, akakaze abone isikulufilayiva. Lokhu uma umalume wami e-mega eqikelela futhi ehlala enesembozo esingange-intshi ubukhulu. Ishintshelwe kuma-xs Max futhi sekunamaqembu amaningi anentshisekelo azimisele ukusikhokhela ama-280 ngayo.
Elinye iphuzu okufanele ulicabangele, lapho kulula khona ukushintsha isikrini? Yebo, ku-iPhone kufanele ususe izikulufo ezimbili bese kuthi ngemizuzu engu-5 ilungile, hamba uyishintshe ku-Samsung noma eyodwa yalezo ze-Huawei. Futhi-ke, kungani usungula njengoba ibinzana lithi "Yilokho ukukhokha lezo zintengo ... Ngithenga i-iPhone."
Kunezizathu eziningana, ezinye eziphakathi kwenganekwane neqiniso.
Isikhathi eside sokusetshenziswa, zisekelwa ngaphezu kwanoma iyiphi enye iselula.
IHarware-Software icwengisiswe kakhudlwana, futhi "nezimbungulu" ezimbalwa ezimangazayo.
Izendlalelo eziningi ezilinganayo, ezingajwayelekile, futhi ezisetshenziswa ngendlela efanayo phakathi kwamanye ama-iPhones anejika lokufunda elisheshayo.
Ukwehla kwamandla okuhamba kancane. Izintengo ezingamasekeni zenza ukuthi ukwazi ukuthola ingxenye yalokho okutshaliwe, engezwe ekusekelweni kwesikhathi eside, ithuthukisa lokho kuthengiswa kwabantu abangamasekeni.
Ngaphandle kokuthi banezinto zabo, njengazo zonke izinkampani, angiyishiyi i-Apple noma ihlaya. Ngibe nemikhiqizo ye-Apple iminyaka engaphezu kwemihlanu futhi manje sengigcwele. Iphone Xs, iPad 2018, Watch series 4, MacBook Air, Apple Tv and AirPods futhi ngiyakuqinisekisa ukuthi angikaze ngibe nesigameko esincane nanoma yimuphi umkhiqizo wabo. Zonke zisebenza njengosuku lokuqala.