Sisesikhathini lapho ukuthengiswa komkhiqizo wayo omuhle kakhulu, i-iPhone, kubukeka sengathi sekukhule kakhulu futhi kwaqala nokuhlupheka, futhi i-Apple kufanele ibhekane nenkathi entsha lapho i-hardware izoqhubeka ibaluleke kakhulu, kepha lapho kuzoba nzima ukuphinda imiphumela yokuthengisa yeminyaka edlule.
Ngesisekelo somsebenzisi esifiswa yinoma iyiphi inkampani, futhi ukwethembeka kwabo kucishe kufane nenkolo kunenkampani yezobuchwepheshe, sekuyisikhathi sokuthi i-Apple iguqule isu layo futhi igxile kokuthile okungavikela izigidi zamadola kumali engenayo eminyakeni embalwa elandelayo: Izinsizakalo.
Ilungisa indlela
Akuyona into entsha kwa-Apple, ebilokhu ikhulisa izinsizakalo zayo iminyaka ize ifike eqophelweni lokuthi imali engenayo isuke ekubeni yinto ecishe ibe yi-anecdotal ngo-2013 (cishe ama- $ 4.000 million ngekota ngayinye) yakha omunye wemithombo ephezulu kwikota yokuqala ka-2019 enamadola angaphezu kwezigidi eziyizinkulungwane ezingama- $ 10.000. Eminyakeni emihlanu nje kuphela, imali engenayo evela emisebenzini icishe yaphindeka kathathu, futhi cishe ngaphandle kokuqaphela.
I-Apple Pay, i-iCloud, i-Apple Care, i-Apple Music ... ngamabhizinisi akhule ngokuhamba kweminyaka, futhi abelokhu enikeza imali engenayo ethe xaxa. Kepha sekuyisikhathi sokuthatha igxathu elikhulu futhi ngokuqinisekile siphendukele kuleli bhizinisi, into ebukeka iyilokhu esikubonayo kulo Msombuluko. Kunamadivayisi asebenzayo we-Apple ayizigidi eziyizinkulungwane eziyi-1.400 namuhla, bonke abangabathengi abangaba khona bakho konke i-Apple enikela ngalo Msombuluko.
I-Apple Video, ipulatifomu entsha
Sinezinyanga, ngingasho ngisho neminyaka, ngikhuluma ngenkonzo yokusakaza ye-Apple. Ngaleso sikhathi, bekuvele kufanele enze ushintsho ngomculo ku-iTunes futhi enze i-leap ekusakazeni umculo. Manje sekuyithuba lama-movie nochungechunge lwethelevishini. Uma i-Spotify yenza izinto zibe nzima kakhulu ku-Apple Music, okufanayo kuzokwenzeka manje nge-Netflix, isidlidlizi sokusakazwa kwevidiyo, nangokuncane nge-Amazon Video.
Kodwa-ke, isu lika-Apple lingahluka kuneleNetflix. I-Apple ingakhetha ukuba ipulatifomu ehlanganisa ezinye izinsizakalo, kunesevisi uqobo. Ngokusobala izoba nemikhiqizo yayo ekhethekile ekhangayo kumakhasimende amaningi, kodwa kunzima ukuncintisana nezinkampani ezinkulu zokukhiqiza ezivele zitshale izigidigidi zamaRandi ngonyaka emikhiqizweni yethelevishini nakuma-cinema.
Imakethe ye-audiovisual ishintsha njalo, futhi uma eminyakeni embalwa edlule sicele insizakalo yokusakaza ukuthi ifike eSpain, manje sesiqala ukuba nezinkinga zokukhetha ukuthi sizoyibhalisela yiphi. Okuqukethwe kuyaqhekeka, kufaka phakathi iNetflix, i-HBO, i-Amazon Prime Video nezinye izinsizakalo zokusakaza ezincane, eminyakeni ezayo abambalwa abengeziwe bazojoyina, ngamunye enokuqukethwe kwabo okusakazwayo. Uma ufuna ukubona ama-movie we-Marvel, Star Wars noma ama-Pstrong, ngeke usakwazi ukuwafuna kuNetflix noma ku-HBO, kuzofanela uqashe insiza yeDisney +, ngokwesibonelo.
I-Apple izoba yipulatifomu lapho kungenziwa khona izinkontileka zezinsizakalo ezahlukahlukene, ngentengo engabizi ephansi ngokusebenzisa "amaphakheji", futhi konke lokhu kufakwe kuhlelo lokusebenza nakuthuluzi. Ngeke kudingeke ukhathazeke ngokuthi uchungechunge lweGame of Thrones luphi, noma ngingayibona kuphi i-movie yakamuva yeTarantino, ngoba konke lokhu kuzobekwa endaweni eyodwa kuhlelo lwe-TV ongayisebenzisa ku-Apple TV yakho, i-iPhone yakho ne-iPad yakho, futhi kungekudala ku-smart TV yakho. Okungenani yilokhu labo abathi bayazi ukuthi i-Apple izokwethula ngoMsombuluko basitshele ini.
Izindaba, imidlalo nekhadi lesikweletu
Yize kubonakala sengathi umlingiswa ophambili womcimbi kaMashi 25 uzoba yinsizakalo yokusakaza ividiyo, kuzoba khona ezinye izinto ezintsha ezizosiza lokhu kushintshela ezinsizakalweni. I-Apple yethule uhlelo lwayo lweNews eminyakeni eminingana eyedlule, futhi ngalesi sikhathi ibilungiselela insizakalo yayo yokubhalisela lolu hlelo lokusebenza. Khokha imali ekhokhwa nyangazonke ezokuvumela ukuthi ufinyelele kokuqukethwe okuvela kuzincwadi ezifana neWall Street Journal neVox, kanye nomagazini abaningi.
Okufanayo kungenzeka ngemidlalo yevidiyo evela ku-App Store. Imali ekhokhwa njalo ngenyanga ezokuvumela ukuthi ufinyelele ekukhetheni kwamageyimu wevidiyo kusuka konjiniyela abahlukahlukene kuwo wonke amadivayisi wakho. Bathi i-Apple izokwaba imali engenayo kunjiniyela ngamunye kuye ngokuthi kudlalwa isikhathi esingakanani imidlalo yabo yevidiyo.
Futhi ekugcineni, kulo msombuluko singabona futhi ikhadi elisha lesikweletu ku-Apple Pay, kepha kulokhu ikhadi lika-Apple uqobo. UDavid Solomon, isikhulu esiphezulu seGoldman Sachs, kulindeleke ukuthi abe sethulweni langoMsombuluko, ukuze wethule leli khadi elisha elizotholakala kuphela ku-Wallet, isicelo se-Apple sokuphatha amakhadi wesikweletu. I-Apple Pay manje isiyatholakala emhlabeni wonke ngezigidi zabasebenzisi abayisebenzisa nsuku zonke, futhi kungani unamathela kwikhomishini encane lapho ungaba nekhadi lakho lokuthi abantu bakhokhe.
Ukungabaza okuzosuswa
Konke lokhu kubonakala kukuhle, kepha kunokungabaza okuningi okufanele kususwe esizokubona kuxazululwa ngaphandle kokungabaza emahoreni angaphezu kwama-24 nje kuphela. Into esemqoka ukwazi izivumelwano i-Apple efinyelele kuzo nabahlinzeki bokuqukethwe abakhulu, hhayi kuphela ngenkonzo yalo yamavidiyo kepha ngohlelo lokusebenza lweNews, nangalelo zinga eliphansi lemidlalo abathi basilungiselele yona. Kepha okubaluleke kangako ukwazi ukutholakala kwazo zonke lezi zinsizakalo.
Ngemuva kwesikhathi eside ngemuva kokwethulwa kwayo, izinhlelo zokusebenza ze-TV neze-News ziyatholakala emazweni ambalwa ngaphandle kwase-United States (futhi enye yazo akuyona iSpain). Ukwethulwa kwensizakalo yobukhulu esichaze ukuthi kukhawulelwe emazweni ambalwa akhuluma isiNgisi akusizi ngalutho, kuphela ukukhungathekisa abasebenzisi aba-oda ngaphandle kwalawo mazwe. Okubi kunakho konke ukuthi siyibonile leyo movie ngaphambilini, futhi sesaba ukuthi lokhu kuzoba nesiphetho esifanayo.