Njengoba inkampani yaseSweden iqhubeka nokulungiselela i-IPO yayo, iSpotify isalokhu kugxilwe ekunakekelweni kwemidiya yezobuchwepheshe. Embikweni wakamuva owethulwe yile nkampani, uthi ekupheleni konyaka, isibalo sababhalisile abakhokhelayo siphakathi kwezigidi ezingama-92 kanye no-98, okuyizibalo ezibonakala zinethemba elikhulu namuhla. ukubona ukukhula kwamanje kwenkampani ezinyangeni ezedlule.
Namuhla, insiza yomculo yokusakaza ka-Apple ifinyelele kwababhalisile abayizigidi eziyi-36, isibalo esikubeka cishe nengxenye yababhalisile inkampani yaseSweden enayo njengamanje. Ngokusho kuka-Eddy Cue, omemezele inombolo esemthethweni yakamuva yababhalisile be-Apple Music, njengamanje kunabasebenzisi abayizigidi eziyi-8 abahlola insiza yokusakaza umculo yakwa-Apple.
Embikweni ofanayo, i-Spotify isebenzise incazelo evulekile ukuchaza ababhalisile abakhokhelwayo.
Sichaza ababhalisile be-Premium njengabasebenzisi abaqedele ukubhaliswa ne-Spotify futhi bavula indlela yokukhokha yenkonzo ye-Premium. Ababhalisile bethu be-Premium bafaka wonke ama-akhawunti abhaliswe ku-Family Plan yethu. I-Family Plan yethu inombhalisi omkhulu futhi kufinyelela kuma-akhawunti angaphansi amahlanu, okuvumela ababhalisile abangafika kwabayisithupha bePrimiyamu ngokubhalisela uHlelo Lomndeni. Ababhalisile be-Premium bafaka ababhalisile abaphakathi kwesikhathi somusa esifinyelela ezinsukwini ezingama-30 ngemuva kokwehluleka ukukhokha imali yabo yokubhalisa.
Incazelo nokuthi inani lababhalisile libalwa kanjani, kokubili i-Apple ne-Spotify kuyimpicabadala lapho sikhuluma ngama-akhawunti omndeni, kepha kungenzeka kakhulu ukuthi i-Apple ibala inani lababhalisile elinayo namuhla ngendlela efanayo.
Ngaphandle kokulindela kwenkampani, izibalo eziphathelene nenani lababhalisile ukuphela kuka-2018 zikhombisa ukwehla ekukhuleni kwenkampani. Imali engenayo ngo-2017 ikhule ngo-39%, kodwa ngokusho kwesibikezelo, inkampani ilindele ukukhula kulo nyaka okuphakathi kuka-20 no-30%.
