Inkampani ehamba phambili emhlabeni yokusakaza umculo, iSpotify, isanda kukhipha isibuyekezo sohlelo lwayo lweMac, okuyenza iyahambisana neMacBook Touch Bar entsha, IMacBooks ezethulwe ezinyangeni ezimbalwa ezedlule, zinikeza okuhlangenwe nakho okufana ncamashi nalokho okunikezwa yi-iTunes uma kukhulunywa ngokudlala okuqukethwe. Njengamanje yize isibalo esihle kakhulu esizuzwe yi-Apple Music ngokwenani lababhalisile, iSpotify iwunqobile umdlalo selokhu yethulwa. ISpotify ihamba phambili emakethe yomculo osakazwayo enababhalisile abakhokhelwayo abayizigidi ezingama-40, kuyilapho i-Apple Music isanda kushaya izigidi ezingama-20.
Kwakubonakala sengathi inkampani yaseSweden kudlule abasebenzisi be-Apple ecosystem, ngemuva kwengxabano phakathi kwezinkampani ezimbili lapho iSpotify isola khona i-Apple ngokungakwazi ukuncintisana ngokulingana, ngokugcina ama-30% okubhalisile ngakunye. Ngaphezu kwalokho, ngemuva konyaka nohhafu kwethulwe i-Apple Watch, abasebenzisi bale smartwatch abasakwazi ukulawula ukudlalwa kwezinhla zethu kusuka esihlakaleni sethu. Kepha kubonakala sengathi konke bekuyisigaxa ngenhlanhla.
Kepha ngaphezu kokunikeza ukuhambisana neTouch Bar, uSpotify uzihluphile ngokunikela ukusekela ngomsebenzi wokumisa isikhashana we-AirPods, umsebenzi omisa ukudlala lapho sisusa eyodwa yamahedfoni. Ekhuluma ngama-AirPod, uzakwethu uLuis Padilla, ushicilele izolo ukubuyekeza okuphelele kuma-AirPods, ukubukezwa lapho uzodala khona ukungabaza onakho mayelana nokuthi ngabe yiwona ama-headphone angenantambo owafunayo noma uma, IBragi Dash ikunikeza ukusebenza okuningi kune-Apple AirPods, ihedsethi engenantambo nayo edlulise izindlebe zomhleli wethu omkhulu.
