Ekuqaleni kwaleli sonto, USiri ngokwesicelo sabasebenzisi usitshele ngosuku okuzobanjelwa ngalo ingqungquthela yabathuthukisi lonyaka. I- I-WWDC elandelayo izokwenzeka eSan Francisco phakathi kukaJuni 13 no-17. Amahora ambalwa kamuva I-Apple ishicilele ngokusemthethweni usuku olusemthethweni kuwebhusayithi yeWWDC, eqinisekisa imininingwane uSiri ayeyiqinisekisile emahoreni angaphambilini. Kule ngqungquthela i-Apple izosethulela izindaba ezizofika kunguqulo yazo yokugcina ngoSepthemba ye-iOS 10, i-OS X, i-tvOS ne-watchOS.
Ngenkathi i-Apple iqhubeka nokulwa emazweni amaningana ukuze i-iPhone SE entsha iqale ukuthengiswa ngokujwayelekile, kwamanye amazwe kunjalo iba yimpumelelo enkulu, njengoba kwenzeka eChina kuphi iqala ukudla phansi kubakhiqizi bezwe. Kuleli sonto iJapan yehlise intengo yazo zonke izinhlobo ze-iPhone ne-iPad ngenkathi iseNdiya, amamodeli Ama-6 no-6 babhekane nokwenyuka kwama-29% ukuzama ukudala igebe phakathi kwe-iPhone SE entsha ne-iPhone 6. Ngokumangazayo, i-6GB iPhone 16 ibishibhile kune-iPhone SE entsha.
Kubukeka sengathi i-Apple iyakhathala ngalokho umthuthukisi ngamunye wenza akufunayo ngezinhlelo azakhela i-Apple Watch futhi kusukela ngoJuni i-App Store Izokwamukela kuphela izinhlelo zokusebenza ezingasetshenziswa ngokwendabuko ku-Apple Watch. Ngokwamahlebezi akamuva, kubonakala sengathi i-Apple ingaba nenhloso yoku yeqa i-iPhone 7s bese uya ngqo ku-iPhone 8, i-iPhone 8 engenza ngaphandle kwenkinobho yasekhaya yendabuko.
Ukuqhubeka ne-FBI ne-Apple, ngokusobala iFederal Bureau of Investigation kuye kwadingeka ukhokhe amadola ayisigidi ukuze ukwazi ukufinyelela i-iPhone leyo amaphekula isetshenziswe ku Amabhomu eSan Bernardino. Icala le-FBI elibhekene ne-Apple lidla imali eshisiwe yase-US imali eningi kakhulu uma sibheka ezinye izinkokhelo obekufanele zenze kwezinye izinkampani ukuthi zithole leyo nto efanayo.