Ngesikhathi evakashele eFrance muva nje ngempelasonto edlule, umphathi we-Apple uTim Cook wenze ingxoxo nephephandaba laseFrance iLe Figaro. Kuyo, uCook ubuyekeze izihloko ezahlukahlukene, kufaka phakathi intshisekelo ka-Apple ezakhiweni zaseChamps Elysees, iqiniso elingokoqobo, ubuhlakani bokufakelwa nentela.
Njengoba kuphawuliwe kwi-MacGeneration, lapho ebuzwa ngentshisekelo ye-Apple ekwakheni indawo entsha yokuthengisa kuma-Champs Elysees, uCook akazange aqede ukuqinisekisa izinhlelo zenkampani, kepha wakhomba ebukhoneni bentshisekelo engaba khona. "Mayelana nendawo eseChamps-Élysées oyishilo, umsebenzi uyaqhubeka ukubona ukuthi yini esingayenza ngayo."
UTim Cook uphinde wakhuluma ngothando lwakhe lweFrance ngokuphelele: “I-France ibilokhu inendawo ekhethekile ye-Apple. Le yindawo enhle yokuthola nokuxoxisana nabo bonke abaculi, abaklami bezithombe, abaklami noma abathwebuli bezithombe abasebenzisa imikhiqizo yethu. Kukhona amandla amakhulu wokudala lapha. Isitatimende esenziwe yisikhulu esiphezulu sakwa-Apple sibonakala sisho ukuthi, ngenkathi inkampani ithola ubunikazi baleli bhilidi, ibingakasithathi isinqumo sokuthi ifuna ukwakha indawo yokudayisa noma iyinikezele emahhovisi. Imibiko yangaphambilini iphakamise ukuthi inkampani ifuna ukukwenza kokubili, kanti isitolo sakwa-Apple senza umqondo ophusile wokwakha uma kubhekwa indawo yezentengiselwano yaleyo ndawo.
Kungenzeka kanjani ukuthi kungenjalo, uDonald Trump ubonakale kwinhlolokhono. Umongameli omusha wase-United States ugcizelela kaningi ekuhlawuliseni izinkampani zentela nezentela ezithengisa endaweni yaseMelika kepha ezingakhiqizi lapho. Indikimba efanayo bese igxile ekukhiqizeni imikhiqizo ye-Apple phakathi kwengcindezi enkampanini yokuhlanganisa eminye yayo e-United States. UCook wachaza, nokho, ukuthi udaba olubalulekile luvame ukunganakwa lapho kuxoxwa ngezindawo zasefekthri, okuyilapho izingxenye zivela khona: “Kulezi zingxoxo zendawo yefektri, kunokuthambekela okukhulu kakhulu kokugxila lapho umkhiqizo uhlanganiselwe khona. Uma uvula umkhiqizo futhi ubheka izingxenye ezahlukahlukene, uzobona ukuthi wonke umuntu umelwe. Sinabahlinzeki abangama-4600 eYurophu futhi sesivele sisebenzise u- $ 11 million ezwenikazi. '
UCook uphinde wathinta impi yentela ye-Apple ebise-Ireland. Waphinda futhi, wathi i-Apple ikhokha "intela eningi kunanoma iyiphi enye inkampani emhlabeni." “Sikhokha intela kakhulu kunanoma iyiphi enye inkampani emhlabeni. Asibaleki intela. Ngokubona kwethu umthetho ucacile. Kufanele sikhokhe intela lapho sakha khona inani.
Okokugcina, uCook uthinte ukungathandwa kwabathelisi esikubona kanye nobuhlakani bokufakelwa, izindawo ezimbili azincome kaningi kwezinye izingxoxo. UCook uqale wabona ukuthi ubuchwepheshe bokuzenzela obufana noSiri "benza i-iPhone ibe ngcono kakhulu." Mayelana nokwehla kokuthengiswa kwe-iPhone, uCook wakhomba kwi-PC njengesibonelo somkhakha owenqabile futhi waphinde walulama njengoba ubuchwepheshe buqhubekile futhi babikezela ukuthambekela okufanayo kwama-smartphones. Bheka ukuthi kwenzekeni ku-PC. Uma ubuyela emuva kuma-1990s naku-2000s okuqala, uzobona ukuthi ukuthengisa kwehle kancane ngaphambi kokuqala ukukhula futhi. I-smartphone izoba nephethini efanayo. Imikhiqizo emisha njalo yenza umehluko. "
Ngesikhathi sakhe eFrance, uTim Cook wavela ngokumangazayo ezitolo ezahlukahlukene ze-Apple. UCook wahlangana nomqambi uJulien Fournié, abasunguli beVizEat uCamilla noJean-Michel, bavakashela izikhungo zakwa-Apple eMarché Saint-Germain, bahlangana nomculi uJ. UCook ubuye wahlala phansi wadla nenkampani yezindaba iKonbini.