Ukusa okwedlule Tim Cook Waxoxwa yiMad Money ye-CNBC futhi wakhuluma ngekusasa le-iPhone, i-Apple Watch, labo abasuka ku-Android baya ku-iOS nezinye izinto ezimbalwa. Kepha okusemqoka kakhulu lapho ekhuluma ngezinto ezintsha ezizayo. Yize sihamba ngokulandelana: into yokuqala ayenzile ukuphendula umbuzo mayelana nokuthengiswa okuphansi kwe-iPhone nama-smartphones afinyelela phezulu.
Isikhulu esiphezulu se-Apple sithi «angikwazi ukungavumelani ngaphezulu»Futhi lokho, okungenani nge-smartphone yakho, ifayela le- ukuthengisa okuphansi kwe-iPhone Kungenxa yokuthi abasebenzisi abaningi balayishe i-iPhone 6 ngo-2014. Yize kungenzeka ukuthi le mpendulo yanikezwa ukwehlisa umoya kubatshalizimali, kufanele kubonakale ukuthi kunengqondo: ukuyithatha ngokweqile, uma wonke umuntu uthenge i-iPhone 6 Ngo-2014, iningi labo alizange likucabangele ukuthenga i-iPhone 6s ngomklamo ofanayo nokuthuthuka "okumbalwa", njengoba abantu babefuna isikrini esikhulu ngaleso sikhathi.
UTim Cook uthi okuhle kusazofika
UCook uthi ama-iPhones alandelayo (futhi lapha ngisebenzisa ubunye, njengoba uPhil Schiller akubeka) «bazokukhuthaza nabanye abantu abane-iPhone namuhla ukuthi bathenge ama-iPhones amasha«. Ukuqhubeka nokufaneleka, i-CEO ye-Apple ithi:
Sizokunikeza izinto ongeke uphile ngaphandle kwazo futhi ongazi ukuthi uyazidinga namuhla. Lokho bekulokhu kuyinjongo ka-Apple. Yenza izinto ezicebisa izimpilo zabantu. Ukuthi ubheka emuva bese ucabanga ukuthi bengingaphila kanjani ngaphandle kwalokhu.
Yini uTim Cook angabhekisa kuyo? Yebo, kungaba yinoma iyiphi into elula (uhlobo abaningi abangaluchaza ngokuthi "i-bullshit") noma singavumela umcabango bese sizibuza imibuzo efanelekile njengale: Yini into enganikelwa yidivayisi ebilusizo ngempela futhi engakusizi iyatholakala okwamanje? Into yokuqala efika engqondweni yi- ukushaja kwangempela okungenantambo, futhi ngeqiniso ngikhuluma ngebanga hhayi ukubeka i-iPhone ebusweni obekuzonciphisa ukuhamba. Ngakolunye uhlangothi, kungenzeka ukuthi ibhekisa nakukhamera ekabili, noma kunjalo uma sibheka ukuthi ngeke kube yifoni yokuqala ukuyisebenzisa, le khamera enamalensi amabili kufanele ize nesoftware ehlukanisa nayo yonke enye. Enye yalezo zinto "ezingabalulekanga kangako" kwezinye ezingafika ku-iPhone 7 kungaba yi Ukuboniswa kwethoni yangempela, into engagadli kakhulu kepha ebonakalayo impela, ikakhulukazi uma siyenza ingasebenzi.
UTim Cook ubenesikhathi sokuxoxa nge I-Apple Watch nesimo se-Apple eChina. Mayelana ne-applewatch smart, uCook uthe bazoyithuthukisa kakhulu futhi nokuthi basafunda ukuyenza kangcono. Ngaleso sikhathi, umphathi we-Apple waqhathanisa izinyanga zokuqala zempilo ye-Apple Watch naleyo ye-iPod, okwakungathathwa njengempumelelo ekuqaleni kepha okwakubeka phambili.
Ngokuphathelene nesimo se-Apple eChina, uCook uthe "ngeke abe nethemba elingaphezulu", elibambe iqhaza kwinani elikhulayo labashintshi abasuke ku-Android baya ku-iOS engxenyeni yokuqala ka-2016 uma kuqhathaniswa nesikhathi esifanayo ngo-2015. Uthe futhi i-Apple isebenza ngokubambisana neziphathimandla ezilawula amaShayina ukuze Buyisa i-iTunes Store kanye ne-iBooks Store e-China.
Ngokubona kwami, kufanele sizingabaze izitatimende zikaTim Cook. Ngakolunye uhlangothi, kungenzeka ukuthi ukhuluma iqiniso futhi kungenzeka ukuthi ngoSepthemba bazobhoboza isibhakela etafuleni ngesimo se-iPhone 7 ebabazekayo, kepha futhi kufanele sicabange ukuthi kwinhlolokhono ukusho anakho ukusho ukuthi: «sizolile, konke kuhamba kahle futhi sinezinto ezibaluleke kakhulu ezilungisiwe. Njengenjwayelo, isikhathi sizoxazulula konke ukungabaza kwethu.
Mama kaNkulunkulu yini umbhedo interview. Impela icala lokwehla kokuthengisa ligxile eChina futhi usalokotha ukusho ukuthi unethemba lapho? Njengoba usho, uzothini?
Ngiyaxolisa kakhulu kepha engikubonayo yi-Apple edangele ngokuphelele, engazi nhlobo ukuthi yini okufanele yenziwe ukwenzelwa ukuguqula lo mkhuba (futhi Imisebenzi ayisekho lapho), futhi yingakho abatshalizimali beqa umbukwane onje. Ukuvezwa okusobala kakhulu kwalokhu ngombono wami bekuwukusebenzisa igama eliyisihluthulelo (leli elivela ekwethulweni kwe-iPad entsha) esingakhohlwa ukuthi ngumcimbi olindelwe yiplanethi yonke, ukwethula imichilo emisha yeWatch. Ngabe bayasilela impela emibonweni yokuthi kufanele basebenzise isichazamazwi ukwethula okuthile okungabalulekile kangako? Okuthile ngezikhangiso ezimbalwa ezilula zethelevishini umhlaba wonke ongazi? Kimina kwakungumbono onamahloni, ukubona abantu bememeza lapho uCook ethula "into entsha" enjalo kwakuyihlazo.
Ngokuqondene nezinto ezintsha, ophawula ngazo, okuwukuphela kwento engakufanelekela lokho kungaba ukushaja kwangempela okungenantambo futhi okungeke kubonwe ngamehlo akho okungenani ku-iPhone 7, ngaphandle kwalokho lokhu bekuzoba ukuvuza kokuqala futhi Uyayazi njengami. Nginesiqiniseko sokuthi le iPhone 7 elandelayo okuwukuphela kwento ezoba nayo, ngaphandle kokuqedwa kwejack (into engicabanga ukuthi izongcwaba i-Apple ngaphezulu), izoba ngumklamo ohlukile, iprosesa elingcono, ikhamera engcono, ubuchwepheshe obungcono be-3Dtouch futhi angicabangi kunezindaba eziningi, okungenani izindaba zentshisekelo yangempela ephinde ivuse amakhasimende. Ngiyethemba nginephutha kepha angicabangi kanjalo. nganoma yisiphi isikhathi isikhathi sizotshela.
Ngiyethemba ukuthi kuyinto enhle, ngoba lo mfana selokhu angiphathela i-aphula akakufanele ukuhlonishwa…. Hambisa imisebenzi yale ngubo emanzi!