Ngokusho kwephephabhuku i-Time, isikhulu samanje se-APPLE, sesizibekile esikhundleni phakathi kwabantu abayikhulu abafaka phakathi emhlabeniNjengonyaka odlule nango-2012. Njengenkampani yezobuchwepheshe enenani lemakethe eliphakeme kunawo wonke emhlabeni, akumangazanga ukuthi i-CEO yenkampani ithathwa njengomuntu onethonya.
Kulolo hlu olufanayo singathola futhi amanye ama-CEO aziwayo njengoMark Zuckerberg (Facebook), uSundar Photosi (Google) noma uPalmer Lucky (Oculus). Kepha lolu hlu alwenziwa kuphela ngabantu abanethonya elikhulu emhlabeni wezobuchwepheshe, kepha singathola futhi nabalingisi, abasubathi, ababhali, osopolitiki
Njalo ngonyaka, labo abaphethe ukudala lolu hlu bayizinhlamvu ezihlobene nezwe lapho zihamba khona. Kulesi sikhathi bekunguBob Iger, isikhulu esiphezulu seDisney nomeluleki wamanje we-Apple, okwengeza ukumkhetha ukuthi abhale ngesisusa esimholele ekuthatheni lesi sinqumo. U-Iger uncoma isimilo sikaCook kanye nezinkolelo ezijulile ekuzibophezeleni ekwenzeni okulungile, ezama ukugwema ngaso sonke isikhathi umehluko ngombala wesikhumba, isimo sezocansi, inkolo ...
Ngemuva kwesimilo sakhe esiphansi nemikhuba yakhe yaseningizimu, sithola abasebenzi begxile kakhulu ekukholweni okujulile komuntu. UTim uzibophezele ekwenzeni okulungile, ngendlela efanele, ngesikhathi esifanele, nangezizathu ezifanele. Njengesikhulu samanje se-Apple, ukwazile ukuyisa inkampani ezindaweni eziphakeme ngenkathi eqhubeka nokwakha uphawu lomhlaba wonke olwaziwa emhlabeni jikelele. UCook waziwa njengomholi embonini yezobuchwepheshe futhi uhlonishwa kabanzi ngamagugu akhe.
Uma ufuna ukubheka lolu hlu, ungavakashela isigaba sikamagazini i-Time esinikezwe abantu abayi-100 abanethonya kakhulu emhlabeni.