IJapan namuhla yi izwe lesithathu elikhiqiza imali engenayo kakhulu emaphaketheni e-Apple. Ezinyangeni ezedlule, kuye kwashicilelwa izindaba ezihlobene nemikhuba yenkampani ezweni, imikhuba eye yaba yipulatifomu eyintandokazi yamaJapane.
Ikhomishini yokulwisana nokuthembana isola u-Apple emasontweni ambalwa edlule nge abathwali bokucindezela ukuthengisa i-iPhone ngezansi kwezindleko, okuholele ekutheni amanani abiza kakhulu wabasebenzisi, ukuze opharetha bakwazi ukuthola ingxenye yemali abalahlekelwe yiyo ngenxa yalesi simo ku-Apple uma befuna ukuqhubeka nokuthengisa ama-terminals abo. Inkinga manje isiyatholakala ku-App Store.
Ngonyaka odlule i-Yahoo Japan yethule i-Game Plus, ipulatifomu lapho ungathola khona inqwaba yemidlalo eyenzelwe i-HTML 5, ongayithola dlala ngaphandle kokuzilanda noma kunini, kufanele nje sibagijime ngesiphequluli esifanayo. Izinhlelo zeYahoo Japan bekungukunweba le nsizakalo ngenye lapho besizothola khona izicelo zokukhiqiza, izinhlelo zokusebenza ezizophinde zakhiwe nge-HTML 5 ukuze kungadingeki nganoma yisiphi isikhathi ukuzilanda. Vele, i-Apple ayizange ihlekise futhi yaqala ukucindezela i-Yahoo.
Njengoba singafunda encwadini kaNikkei, izinkampani ezingama-52 zibambe iqhaza ekwethulweni kweGame Plus, phakathi kwazo esingathola i-Square Enix ne-Yahoo, kepha ngemuva nje kwalokho kusobala ukuthi iyeke ukufaka imali endaweni yesikhulumi, ngenxa yengcindezi ebiyithola ku-Apple, ngoba leplatifomu ibiyindlela ecacile eya ku-App Store. Ngokusho kweJapan Fair Trade Commission, umgwamanda oqoqa imininingwane ngale nkinga, isenzo esenziwe yi-Apple esingahle siphazamise ibhizinisi likaYahoo futhi sinqatshelwe yimithetho yokulwa nokuthembana.