U-Eddy Cue ungomunye wabalingiswa bezimpawu zenkampani yaseNyakatho Melika, siyakuthanda ukungenelela "kwe-salao yaseNdiya" kuwo wonke ama-Keynotes e-Apple. Kodwa-ke, indoda nayo kufanele inake izimali zayo. Umphathi we-iTunes kwa-Apple uthengise cishe amasheya angama-335.000 wenkampani yeCupertino kuleli sonto eledlule, okumlethele inzuzo engaba yizigidi ezingama-35 zamaRandi. Mhlawumbe umphathi we-Apple uyazi ukuthi ngeke baphinde bafinyelele inani elinjengaleli futhi, esinye sezikhathi ezihamba phambili emlandweni wenkampani, ngakho-ke yisikhathi esihle sokubasusa futhi uthole imali ku-He passed.
Ngenyanga edlule kaSepthemba, umphathi we-Apple uzuze cishe amasheya angama-525.000, abiza cishe amaRandi ayizigidi ezingama-59,6. Ngisho, u-Eddy Cue ihlukanise cishe ama-75% wamasheya ayo aphelele we-Apple, ebilokhu inqwabelana kusukela ngoNovemba 2011.
Kepha akuyena yedwa e-Apple ohlukanisa amasheya, iSekela likaMongameli Ophakeme we-Hardware Engineering uDan Riccio naye wenze inzuzo ngamasheya akhe, cishe angama-33.300, Bamlethele inzuzo engaphezudlwana kwezigidi ezintathu nengxenye zamaRandi.
I-Apple iphilile ngokwezezimali, icishe ibe ngcono kunakuqala, okuholela ekunyakazeni kulezi zinhlobo zemisebenzi yezezimali. Konke okukhuphukayo kwehla, futhi i-Apple kufanele yehle. Esikhathini esingengakanani esedlule ibikhuphuke kakhulu uma kukhulunywa ngenani lezimakethe, inani eliphakeme okungenzeka ukuthi ngeke lifinyelele iminyaka eminingi (ngaphandle kokuthi i-iPhone elandelayo "iyibhomu"), ngakho-ke ukuthungwa kwamasheya manje kuyinselelo. Ukuhamba okuhlakaniphile, ikakhulukazi uma umphathi omkhulu we-Apple, okuqinisekisa ukuthi ufinyelela kumasheya amahle ambalwa ngokuzayo, uma kwenzeka izinto ziba ngcono.