Hlukanisa, uhlukanise futhi uhlukanise ngokwengeziwe. Inkampani yaseCupertino yethula imikhiqizo ehlukahlukene ngokwengeziwe emakethe, ngendlela engaguquguquki futhi enobuciko. Ukusungulwa kokugcina kukaTim Cook omuhle wakudala kwakungokuqondile ikhadi lesikweletu, akukho okunye futhi akukho okungaphansi kwendlela yokukhokha ebonakalayo esikhathini sokuxhumana.
Kungekudala ngemuva kokwethulwa, ukungaboni ngaso linye kwaqubuka phakathi kwe-Apple neCitigroup ngenzuzo ye-Apple Card, okwaholela ekuxazululeni neGoldman Sachs. Manje inkampani yokutshalwa kwezimali nezokuphepha icacile, abakhathazeki nakancane ngenzuzo ye-Apple Card, bayawusekela umkhiqizo ngendlela ecacile.
Izitatimende ezikhishwe yinhloko yethimba lezezimali ledijithali, u-Omer Ismail, ngesikhathi somcimbi Ezezimali Ignition Izezimali Bakwenze kwacaca impela:
Ukwenza umsebenzi kahle kuzokutholela ukwethembeka kwabathengi. Asikaze sibe nebhizinisi lobuchwepheshe elifanayo phambilini, sekuyisikhathi sokubheka ngale kwamabhange endabuko. Ngakho-ke, asikhathazekile ngenzuzo ye-Apple Card.
Kuyacaca ukuthi sibhekene nomkhiqizo ongeyona i- "niche" kuphela kepha ongaze uphume e-United States of America. Sikhuluma ngekhadi lomzimba, elakhiwe ngensimbi futhi nalo alinayo indlela yokukhokha engathintwa ngoba ayifaki i-chip ye-NFC. Lokhu ezweni elifana neSpain, lapho cishe wonke ama-dataphone nama-ATM asevele asebenza nabafundi be-NFC, nalapho izindlela zokukhokha ngokusebenzisa lobu buchwepheshe zikhule ngokungafani nezinye, kuzoba nzima kakhulu ukuzithengisa. Ikakhulukazi uma sibheka lokho ngokusobala, sikhuluma ngamakhadi wesikweletu, hhayi amakhadi asebhange, ngakho-ke bazokwabelwa uchungechunge lwemibuzo ezingeni lezidingo nemibandela okungenzeka iphikisana "nokushibhile".
Kungaba yisiphukuphuku kanjani ukuthi inkampani ithi umkhiqizo wayo ngeke usebenze, akunjalo? Inombolo enkulu yethu iyazi ukuthi kungani ingasebenza ngokushesha e-USA, kodwa iphume lapho?