Ukusakaza nakanjani kubulala ukulanda komculo

Ngaso sonke isikhathi ukusakazwa komculo kunabalandeli abaningi. Kuyiqiniso ukuthi izinsiza zamahhala ezifana neSpotify zisiza kakhulu, kodwa-ke, kunabaningi abakhetha ukukhokhela le nsizakalo futhi ngenxa yalokho banezici ze- "Premium" ezinikezwa yilezi zinsizakalo. Eqinisweni, abasebenzisi, abakhululekile nabakhokhelwayo, bafinyelele emazingeni aphakeme kakhulu emlandweni wemboni, bebeka isibonelo sokubulala umhlaba wokulanda kwedijithali. Ukukhula kokusakazwa komculo akunakunqandeka futhi ukulandwa kwedijithali kuphila izikhathi zabo zokugcina zokuphila, Iyiphi insiza yomculo yokusakaza ovame ukuyisebenzisa?
E-United States of America, Ukuqopha Imboni Association of America wenze isifundo unyaka wonke i-2019 imiphumela yayo isanda kutholakala. Noma kungabonakala kukuncane, izinzuzo ezikhiqizwe ngumculo osakazwayo zikhule ngama-25% phakathi nonyaka, zafinyelela kwisamba sama-dollar ayizigidi eziyi-11.100 ngaleyo ndlela ube ngomunye wemithombo emikhulu yemali engenayo embonini, njengoba bekulindelekile. Kuphela yi-Apple Music neSpotify abagcwele izigidi ezingama-6.800 kule ngqikithi eshiwo ngenhla futhi abayeki ukukhula ngokuya ngezibalo, kungekudala kuzoba yindlela evame kakhulu yokulalela umculo, ngokushesha nje lapho uhlelo lweplatform olunwetshiwe selunwetshwe ngokuphelele.

Inani lababhalisile abakhokhelwayo kulezi zinsizakalo likhule cishe ngama-30% ngonyaka we-2019, ize ifinyelele kubantu abayi-60,4 million. Ngakolunye uhlangothi, ukuthengisa ngefomethi ebonakalayo kuyaqhubeka ukwehla, okwamanje kumelela u-10% wokuthengiswa okuphelele. Imininingwane efuna ukwazi ukuthi i-vinyl ithengisa kakhulu kunakuqala futhi isivele inikela ngamadola ayizigidi ezingama-500 kuzinzuzo, noma ikusasa noma okwedlule ngokuphelele, izindlela eziphakathi ziyanyamalala ngokuphelele. Ukulanda komculo kwehlele ezibalweni zika-2006, ziyakhula, ngakho-ke seziseduze nokuba yifomethi yokuqothulwa (zimelela kuphela u-8% wenzuzo embonini).


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  1. Unomthwalo wemfanelo ngedatha: AB Internet Networks 2008 SL
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.