Sekuyiminyaka eminingi ngilalele iculo elifanayo kusuka embonini yezomculo, ngifunda izikhalazo ezivela ezinkampanini zokuqopha, abaculi nabasabalalisi mayelana nokuthi i-intanethi ilichitha kanjani ibhizinisi lomculo, ubungozi bokungamisi ukusakaza, nokubona ukuthi amaciko nezinkampani ezinkulu zimelana kanjani (futhi usala) ukungena ekusakazweni komculo. Kodwa-ke, isikhathi sihlala sinikeza futhi sithatha izizathu, futhi manje ukusakaza umculo sekube nemali engama-51% yemali engenayo ngonyaka omuhle kakhulu embonini emashumini amabili edlule.
Ngokwemininingwane evela eBloomberg, imboni yezomculo e-United States yajabulela ukukhula okuphezulu kakhulu eminyakeni engamashumi amabili edlule ngonyaka odlule, ngokunyuka kwemali engenayo efinyelela ku-11%, yafinyelela kuma-dollar ayi-7.700 billion. Izibalo ezifanayo azikaze zibonwe kusukela ngonyaka we-1998, futhi ngalowo nyaka kwathengiswa ama-CD aphindwe kayisithupha kunangonyaka ka-2016. Izinsizakalo zokusakazwa komculo njenge I-Apple Music, i-Spotify, iPandora ne-Youtube zibhekele u-51% wemali isiyonke, okokuqala lapho bethola leso sibalo.
I-protagonist entsha ilapha ukuhlala
Kuyiqiniso ukuthi izibalo zisekude nobukhazikhazi bangesikhathi esidlule, futhi ngaphandle kwalokhu kukhula, ukuthengisa kusamele ingxenye yalokho ababeyikho ngo-1999. Kodwa iqiniso ukuthi umthombo omusha wemali ufikile futhi kubonakala sengathi ngeke ube okuthile okwesikhashana, ngoba izibalo zokukhula zokusakaza ziyamangaza ngempela eminyakeni yamuva, ikakhulukazi kulo 2016 owedlule.
Izinsizakalo zokusakaza ezikhokhelwayo, ezineSpotify neApple Music njengezona protagonists eziphambili, zibhekele lokhu kukhula okumangalisayo. Abasebenzisi abangaphezu kwezigidi ezingama-23 bakhokha ukulalela umculo lapho usakazwa e-United States, okufaka isandla kumholo wemboni yomculo ngamaRandi ayizigidi eziyizinkulungwane ezingama-2.500. I-Spotify enabasebenzisi abayizigidi ezingama-50 emhlabeni wonke ingumholi ophelele, ilandelwa yi-Apple Music enabantu abangaphezu kwezigidi ezingama-20 ngokwezibalo zakamuva ezisemthethweni. Kube ngumsebenzi onzima kodwa ngemuva kweminyaka besola i-intanethi ngobunzima bemboni yomculo, kubukeka sengathi ubudlelwano babo bugcina bufezekisile.
Futhi izibalo zokuthengiswa kwama-CD ngisho nokuthengiswa kwedijithali ezitolo ezifana ne-iTunes kuyaqhubeka ukwehla, ngo-20% ngaphansi ngo-2016. Ngaphezu kwale mininingwane, kufanele sengeze ukuthi ababhalisile basebenzisa imali ethe xaxa ngonyaka kunomsebenzisi ojwayelekile ovame ukuchitha kuma-CD., ngoba isilinganiso sonyaka sababhalisile ngamunye silinganiselwa ku- € 120, kanti abanye babo baqhubeka nokuthenga ama-CD, ngakho-ke ibhizinisi libonakala lingaphezulu kokucaca.
Izinsizakalo zamahhala ezicishe zibe khona
Olunye ucezu lolwazi olubalulekile olungafundwa kulo mbiko ukuthi izinsizakalo ezinikeza ama-akhawunti wamahhala ukushintshanisa ukukhangisa kubonakala sengathi izinsuku zazo zibaliwe. Uma sinaka ukuthi iningi labasebenzisi beSpotify banalolu hlobo lwe-akhawunti, nokuthi i-YouTube ingenye yezinsizakalo ezinkulu zamahhala ezinabasebenzisi abangaphezu kwezigidi eziyizinkulungwane ezi-1000 ngenyanga, kungalindeleka ukuthi babhekele ingxenye enkulu imali engenayo ngokusakazwa. Iqiniso ukuthi cha, ngoba banikela kuphela ngama-dollar ayizigidi ezingama-469, okungaphansi kwengxenye yesihlanu kulokho izinsizakalo zokukhokha ezinikelayo nabasebenzisi abambalwa kakhulu.
Igrafu iyakhombisa: yize i-Apple Music inabasebenzisi abambalwa kuneSpotify noma iYouTube uqobo, imali abayitholayo kule nsizakalo, ngokwesilinganiso, iphakeme kakhulu kunaleyo etholwe kuSpotify noma ku-YouTube. Akumangalisi ukuthi imboni icindezele iSpotify ukuthi ixoxisane namanye amadili., kufaka phakathi ukuthi kungenzeka (vele empeleni) ukuthi amanye ama-albhamu atholakala kuphela kuma-akhawunti akhokhelwayo. Futhi ukuthi abaningi balabo basebenzisi abanama-akhawunti wamahhala, esesibonile ukuthi abanikeli neze ngemali engenayo, bangaya kuma-akhawunti wokukhokha uma leyo nketho ibingekho.
