I-Apple Music idlula abasebenzisi abakhokhelayo abayizigidi ezingama-20

NgoJuni 30, 2015, insiza yomculo yokusakaza i-Apple Music yethulwa ngokusemthethweni emazweni amaningi futhi manje, ngemuva konyaka owodwa nengxenye ikhona, weqe ababhalisile abakhokha abayizigidi ezingama-20 Khumbula, insiza ayinalo uhlobo lwenketho yamahhala ngaphezu kwezinyanga ezintathu zokuqala zokuhlolwa kwabasebenzisi abasha.

Akungabazeki ukuthi ukukhula okumangazayo, hhayi nje ngenxa yejubane ekhiqizwe ngalo, kepha futhi ngoba ibhekene nezimbangi ezinamandla nezihlanganisiwe ezinjengeSpotify, enesisetshenziswa esibanzi sabasebenzisi, noma ngenxa yokugxekwa okuningi i-Apple Music ebinakho maqondana nokusebenzisana kwayo umsebenzisi, osolwa ngokungabi enembile kakhulu. Manje, u-Eddy Cue ukhuluma ngempumelelo ye-Apple Music ku-Billboard, enikeza i- inquma ukubaluleka kokukhethekile ugxekwe ngamanye amalebula amakhulu wokuqopha.

I-Apple Music: izigidi ezingama-20, nokubala

Abakwa-Apple bakhiphe izibalo zakamuva zensizakalo yomculo osakazwayo okuveza lokho I-Apple Music isivele isidlulile kulayini obhalisile wezigidi ezingama-20 Ezinyangeni eziyi-18 nje kuphela, okufana nalokho okwenziwa yipulatifomu selokhu yethulwa ngoJuni 30, 2015. Ngakho-ke, ukukhula kubonakala ngathi kuyashesha futhi, noma kunjalo, kwenzeka ngezinga elimangazayo kusukela I-Apple Music ikhule ngo-15% ezinyangeni ezintathu ezedlule, selokhu inkampani yamemezela ababhalisile abayizigidi eziyi-17 ekuqaleni kukaSepthemba, ngesikhathi somcimbi wokwethulwa kwe-iPhone 7.

Ngakolunye uhlangothi, inkampani yaseCupertino ikukhombisile lokho I-Apple Music ne-iTunes azivumelani njengoba ababhalisile be-Apple Music abangama-60% bengakathengi okuqukethwe umculo ku-iTunes ezinyangeni eziyi-12 ezedlule.. Ngaphezu kwalokho, "iningi lingamakhasimende amasha," kusho iPhini likaMongameli we-Internet Products and Services u-Eddy Cue ku Billboard.

Khona manje, I-Apple Music itholakala emazweni angaphezu kwekhulu, futhi ngaphezu kwesigamu sababhalisile bahlala ngaphandle kwase-United States, ezimakethe ezinjengeCanada, China, South Africa, Japan, Russia, Brazil kanye ne-India.

"Sekungunyaka," kusho uCue. “Sijabule kakhulu ukubona ukuthi singakwazi ukuthatha izinkanuko [zabaculi] siziyise endaweni ephezulu. I-Chance the Rapper, esayibeka kuphela ku-Apple Music, yangena kwabangu-10 abahamba phambili kumashadi weBillboard [ngokususelwa ekubukweni kokusakaza kuphela], futhi angikhumbuli ngikwenza phambilini. "

Okukhethekile kuzoqhubeka "lapho kufanele khona"

Futhi ngaphandle kokugunyazwa ngumongameli we-Universal Music Group, uLucian Grainge, ezama ukwenqabela ukusayinwa kokukhishwa okukhethekile kuwo wonke amalebula okurekhoda ayingxenye yaleli qembu, uCue uveza ukuthi okukhethekile kuzoqhubeka kungekudala "lapho kufanele khona" ngoba "Basebenza kahle kakhulu kuwo wonke umuntu othintekayo, balungele ilebula [inkampani yokuqopha], basebenzela umculi nathi." Ngaphandle kwalezi zitatimende, akubonakali kunenqubomgomo ejwayelekile kwa-Apple maqondana nalokhu kukhishwa okukhethekile"Kumayelana nokuphonsa izinto," kusho uCue. "Kwesinye isikhathi kunengqondo ukwenza lokho."

Umthelela omkhulu ku-hip-hop

Kusuka kwaBillboard baveza ukuthi esimweni sabaculi be-hip-hop, "i-Apple ngokusobala ingumholi womthwalo wokusakaza futhi isiza ukuthonya umsakazo wendabuko." Akuyona into okumangazayo ukuthi uDkt.Dre noJimmy Iovine bahole, kodwa uCue unezela ukuthi i-Apple kudala izama ukwenza lolu hlobo lubonakale, noma ngabe inkampani ngokwesiko ibihambisana kakhulu nalolo hlobo lwedwala, njengoba kunjalo icala no-Bruce Springsteen oyintandokazi ka-U2 noma uCue. "Besihlala sicabanga ukuthi i-hip-hop ibimelelekile kuma-iTunes nokusakaza, futhi abantu abaningi balalele i-hip-hop kunanini ngaphambili, ngakho-ke senze umsebenzi omningi kuleyo ndawo."

Ngamafuphi, naphezu kokugxekwa nemibono eyahlukahlukene, Akungabazeki ukuthi i-Apple Music yeqa obekulindelekile abaningi bethu ababenakho, nokuthi iyimpumelelo enkulu ngokuya ngabasebenzisi kanye nomthelela wabo endimeni yomculo. Futhi manje nge I-Apple Music Student kuthunyelwe emazweni amaningi, uqiniseke ukuthi kuthatha elinye inani elihle lababhalisile.