U-Apple ubelokhu efuna iminyaka eminingana ukuthi uSiri uguqukile, ukuziphendukela kwemvelo esingakaze sikubone kusebenza kokusebenza komsizi ka-Apple. Ukwenza ngcono ukusebenza kwayo, i-Apple isebenza ngokubambisana nokufunda komshini nobuhlakani bokufakelwa, kepha kuya amazinga abasebenzisi abakwazi "ukuwahlola".
Noma kunjalo, i-Apple iyaqhubeka nokuqasha abasebenzi ukuze bandise futhi bathuthukise ukusebenza ikakhulu kukaSiri futhi ngalokhu isayine uMichael Abbott, obesasebenza kuze kube ngumzuzu wokujoyina abasebenzi bakwa-Apple unjiniyela ku-microblogging social network iTwitter, kepha phambilini wayesebenza ePalm.
UMichael Abbott wayesebenza ePalm, esebenzisana ekwakhiweni kwe-webOS, uhlelo olusebenzayo oluye lwasebenza kakhulu njenge-iOS. Kuleli hlobo eledlule, u-Abbott uzwakalise intshisekelo ngomsebenzi owenziwa i-Apple ku-Artificial Intelligence, esho lokho Ungaba nentshisekelo yokushintsha imisebenzi ukusiza ukuklama imikhiqizo emisha nobuchwepheshe obusha. Ekugcineni abafana baseCupertino bafikile emnyango wakhe futhi bamsayina, yize i-Apple ingazange yenze isiqinisekiso esisemthethweni maqondana nalokhu, njengokujwayelekile.
UMichael Abbott ujoyine i-SRI International ngo-1990 ehlela izinhlelo eziku-inthanethi, kamuva ngo-tsebenza eMicrosoft ehola ukwakhiwa kwamaqembu akha ipulatifomu yesitoreji samafu i-Azure. Ngemuva kwalokho ubesebenza ePalm ebambe iqhaza ekwakheni i-webOS, kepha wayishiya inkampani ngenkathi itholwa yi-HP. Kusukela lapho, ubesebenza kuTwitter njengePhini Likamongameli Wezobunjiniyela ngenhloso yokwenza ngcono ingqalasizinda kanye nokwethembeka kwayo yonke ipulatifomu njengoba ikhule eminyakeni yamuva, yize ingakwazanga ukwenza kanjalo ngejubane bekungathanda ekuqaleni.