Njengoba sekuyinto evamile eminyakeni yamuva nje, ubude bosuku lwenkulumo eyisihluthulelo kuvame ukuba ngamahora amabili ubude. Ezimweni eziningi, kungenxa yokuthi inkampani ivame ukuphinda isimemezele ngaphambilini, isikhombisa amavidiyo wemisebenzi emisha, amademo wemidlalo noma izinhlelo zokusebenza ... kepha uma sima ukwehlukanisa okubalulekile, umcimbi wehliswe kakhulu. Abafana abaku-9to5Mac benze ividiyo efingqiwe lapho basikhombisa khona okubaluleke kakhulu emcimbini, isifinyezo semizuzu eyi-12 kuphela, ngakho-ke uma uyiphuthelwe futhi unqena ukulahlekelwa amahora amabili esikhathi sakho, le vidiyo iyikho ubufuna
Enkulumweni eyethulwayo lapho i-Apple iqale khona ngokukhombisa ezinye izithombe zangaphakathi kweSteve Jobs Teather lapho umcimbi ububanjelwe khona, iqhubeke ngamagama ambalwa avela kuTim Cook bechaza ukuthi kungani beqambe isikhungo esisha semicimbi ngaleyo ndlela. U-Angela Ahredts wabe esekhuluma nge-Apple Stores entsha futhi ngemuva nje kokuqala komjikelezo wokuvuselela idivayisi, eqala nge-Apple Watch, elandelwa yi-Apple TV 4k, i-iPhone 8 ne-8 Plus futhi iphetha nge-iPhone X.
Ngesikhathi sokuhlinzekwa ngakunye kwamadivayisi, i-Apple ifake inani elikhulu lamavidiyo lapho singabona khona ukuthi yiziphi lezi zinhlobo ezintsha ezisinikeza zona. Ukunakwa okukhethekile futhi kwakhokhelwa ngokoqobo olubonakalayo futhi izinketho ezinikezwa amamodeli amasha we-iPhone. Ngokungafani nesihluthulelo sangaphambilini, kufanele kwaziwe ukuthi bekungakhathazi njengaphambilini nokuthi bekungezona izindaba ezenzeka njalo njengoba kwenzeka eWWDC eyabanjwa ngoJuni odlule lapho i-Apple yethula khona zonke izindaba zezinhlelo ezintsha zokusebenza sezizofinyelela kubasebenzisi kunguqulo yabo yokugcina.