ari kuongorora Iwo chishandiso chinobatsira kwazvo kuziva kuti maitiro acho chii nezvechimwe chinhu kana kuziva ruzivo rwakakwana nezvehumwe huwandu hwevanhu. Kune ongororo dzakawanda dzakatsaurirwa kune vateereri vakawandisa. Dzakawanda dzeongororo idzi, kunyanya muUnited States, dzinobva kumafemu makuru emabhanga akazvimirira kana mari yekudyara inobvumira kusvika kwakananga kune chikamu chikuru chevanhu. Ongororo itsva yevechidiki muUnited States, yakagadzirwa naPiper Sandler, yakasarudza izvozvo 87% yevechidiki muUS vane iPhone uye 88% vanofunga kuti nhare yavo inotevera ichava iPhone.
87% yevechidiki muUS vane iPhone uye 88% vanotenda kuti iPhone ichava yavo inotevera nhare
Piper sandler ibhengi rakazvimirira rekudyara reUS uye masevhisi emari, kupa veruzhinji, mari yeruzhinji uye securities research femu. Pakati pezvinangwa zvaro zvakawanda ndeye Ongororo yeBi-annual yeGeneration Z inoitwa kaviri kune vechidiki vanopfuura zviuru gumi nezvina muUnited States.
Muongororo iyi, vechidiki vanobvunzwa nezvezvakawanda zvehupenyu hwavo hwezuva nezuva. Pakati pezvinhu izvi, vakabvunza kushandisa mhando, vanopedzera mari yavo yakachengetwa pairi, ndeapi mhando dzavanosarudza kushandisa mari yakawanda pairi kana kuti ndeipi muhoro wavo wepakati kana vashanda. Zvakare panguva inopedzerwa kutora mitambo yemavhidhiyo, chaiyo chaiyo, pamwe nekunyora izvo zvinonyanya kukurudzira kana midhiya yevaraidzo inonyanya kudyiwa nevechidiki vane avhareji yezera rekudzidza makore gumi nemashanu.
Iyo data huru inokandwa kutenderedza smartphones ndeyekuti iyo 87% yeavo vakaongororwa vane iPhone mune yavo. Kune rumwe rutivi, 88% yevechidiki vanoda kutenga iPhone paunoenda kunochinja terminal. Kana isu tikashandura yechitatu toenda kune iyo smartwatch chikamu, chete iyo 31% yevechidiki vane Apple Watch.
Aya data anomiririra kukura zvichienzaniswa nemakore apfuura. Kana tikatora ruzivo kubva muna 2012, panguva iyoyo chete 40% yeavo vakaongororwa vaive ne iPhone.