Apple yakagara ichizivikanwa, zvirinani munguva yakapfuura, yekugadzira imwe chunyanzvi hwekushambadzira mishandirapamwe yaive nemhedzisiro yaidiwa, kuti yakanga isiri imwe kunze kwekukwevera kutarisa uye kumira kubva kune ayo aigona kukwikwidza. Mazhinji makambani akaedza kuteedzera kushambadza kwavo, asi vakaedzawo kushandisa sirogani yakafanana neiya inoshandiswa neApple munhoroondo yayo yese. Wokupedzisira kuita kudaro anga ari iyo Swiss wachi brand Swatch. Apple yakamhan'ara kudare reSwitzerland kuti ishandise sirogani yakashandiswa nekambani "Tick Different", sirogani inoreva pasina mubvunzo kumushandirapamwe wekambani yeCompertino-mu90's Funga Zvakasiyana.
Nyaya iyi yakamhan'arwa svondo rapfuura mudare reSwiss arbitration nedare revamiriri veApple Lenz / Staehelin munyika, mukuwedzera kunyorera imwe fomu yekunyunyuta kuSwitzerland Institute of Intellectual Property. Swatch yakashandisa sirogani Tick Yakasiyana mune yayo nyowani Bellamy wachi iyo inosanganisa iyo NFC chip kukwanisa kubhadhara nemari nedhiyo. Sezvo isu tichigona kuverenga pane Watson webhusaiti, kuti Apple ikunde iyi yekuda kupokana neswitzerland firm, cheni yemazwi inofanirwa kuve inosanganisirwa nevatengi neApple zvigadzirwa neinenge 50%.
Swatch Chief Executive Officer Nick Hayek anodaro haisi kuyedza kuwana mukurumbira nekuda kwekambani yeAmerica. Pamusoro pezvo, rinoti iyo Tikiti Yakasiyana sirogani yakatangira mumakambani ekushambadzira akatangwa nekambani muma80, apo chirevo "Nguva dzose chakasiyana, chinogara chiri chitsva" chakashandiswa, chine fanano neApple inogona kungova mhedzisiro yekuitika.
Apple yakagadzira sirogani Funga Zvakasiyana muna 1997, kuburikidza nesangano rekushambadzira TBWA / Chiat / Zuva uye rakatangwa kukwikwidzana nekukura kweiyo IBM kushambadzira «Funga». Funga Kwakasiyana kwakashandiswa mukutengesa kweterevhizheni, kushambadzira kwepepanhau, uye maposta kusvika pakatangwa iMac G4 muna 2002.