Uye isu tinoramba tichitaura nezvekusaina kubva kuCompertino-based kambani. Apple yekushambadzira vhidhiyo sevhisi, inotarisirwa zuva rekuburitsa isati yazivikanwa, inoita kunge iri chikamu chakakosha kwazvo chehurongwa hwemangwana hwaApple, kana zvirinani izvi zvinoratidzwa nenhau dzinoenderera dzine chekuita nebasa iri.
Kubva nhasi, Apple yasvika pachibvumirano chekugadzira 12 yepakutanga akateedzana, uye akasiyana siyana terevhizheni naOprah Winfreuye. Asi kuti vakwanise kusvika pazvibvumirano nemakambani anogadzira zvemukati, vanhu vane hukama nerevhidhiyo yekuona vhidhiyo vanodiwa uye kusaina kwekupedzisira kweApple kunoenda munzira iyoyo.
Maererano nemagazini yeVariety, uye yakasimbiswa kuburikidza nemumwe wevatauriri vaApple, kambani yaTim Cook yakasaina Kelly Costello semutungamiriri webhizinesi uye ichava mumwe wevaya vanotungamira kusvika pazvibvumirano nemakambani ekugadzira, materevhizheni nevamwe, vachimhan'ara zvakananga kuna Philiip Matthys, mukuru wepuratifomu yeApple yevhidhiyo.
Kelly Costello aishanda sa CEO we Broadway Bhizinesi uye Zvemutemo Nyaya Vhidhiyo uye aive achitungamira kusvika pazvibvumirano zvekugadzira zvemukati pamwe nekutaurirana nemakambani ekugadzira. Pakutanga, Costello akambopedza makore manomwe ari kuViacom, achipfuura nemumatanho akasiyana kusvika apedzisa semutevedzeri wemutungamiriri webhizinesi uye zvemutemo zveMusic & Varaidzo Grup.
Usati waenda kuburikidza neViacom uye Broadway Vhidhiyo, Costello akatora nhanho dzake dzekutanga munyika yekuteerera paNBC Universal Television. Nekuwedzera uku, Apple inoda kuramba ichiwedzera huwandu hwenhevedzano, mabhaisikopo uye zvirongwa zveterevhizheni izvo zvavachapa kuburikidza neayo ekushambadzira vhidhiyo sevhisi, inoyerera vhidhiyo sevhisi iyo ichaona mwenje, pakutanga, munaKurume wegore riri kuuya , sezvakataurwa mavhiki mashoma apfuura Iyo Wall Street Journal.