Nguva dzakaoma dzepasirese inotungamira mimhanzi yekufambisa sevhisi, Spotify, iyo muchikamu chekupedzisira akaona kurasikirwa kwake kuchikwira kusvika ku270 miriyoni euros, iyo inomiririra kuwedzera kwe700%.
Bhizinesi remimhanzi rekutepfenyura rakaomarara, kwete kutaura zvinoparadza. Kana tikafunga izvozvo kusvika ku70% yemari inoenda kune zvinyorwa zvinyorwa, isu tasara ne30% yemasevhisi, iyo inofanirwa kubhadhara mari yese neiyo pinch diki. Jimmy Iovine, muvambi weBeats, akatozvitaura payakawanikwa neApple: "Masevhisi ekutepfenyura ari mumamiriro ezvinhu asina kunaka nekuti hapana mapeji, haaite mari. Amazon ine Prime, Apple inotengesa mafoni (pakati pezvimwe zvinhu zvakawanda), asi Spotify ichafanirwa kutsvaga nzira yekuita kuti vashandisi vayo vatenge chimwe chinhu. "
Kune makambani akadai Apple, Amazon kana Google harisi dambudziko rakakura nekuti bhizinesi rako harisi pano. Apple inopa Apple Music sekuwedzera kune nhamba huru yemamwe masevhisi uye sekudaidzira kutenga zvigadzirwa zvayo. Anoita mari yakawanda neese maPhones, iPads uye Macs aanotengesa, uye nemamwe akawanda masevhisi aanopa. Kuve neApple Music chirevo chevashandisi vayo, kuwedzera kwekuchengetedza kuvimbika kwavo kune zvigadzirwa zvavo uye kwete kuchinja kune imwe mhando. Spotify yakatsaurirwa chete kune izvi, uye zviedzo zvayo nemapodcasts uye nezvigadzirwa zvakaita seSpotify Car Thing, kutadza kukuru kwakamira kutengesa mwedzi mishoma yapfuura.
Uye zvakanyanya kupfuura zvese, zvakaoma kufunga nezve mhinduro yedambudziko iri, nekuti vanyoreri havaregi kukura uye zvakadaro kurasikirwa kunokura zvakanyanya. Vashandisi vanoshanda vakawedzera ne20%, kusvika 480 miriyoni, uye vanobhadhara vashandisi ne14%, kusvika 205 miriyoni. Aya manhamba akanaka kwazvo anoshaya kana maakaundi ehofori yekushambadzira akaongororwa. Chikamu chedambudziko chiri mune izvo zvinopihwa naSpotify kukwezva vatengi vatsva vanobhadhara, seakaunzi evadzidzi, mitengo yakaderera zvakanyanya yainopa mune dzimwe nyika, uye kukwidziridzwa kunopa sevhisi nemitengo inosekesa kwemwedzi mishoma.
