Musika wepasi rose wemapiritsi uri kuramba uchidzikira. Ichi ichokwadi chakagara kweanopfuura makore maviri uye icho chisingaratidzike kunge chiri kutora chinhanho munzira yakatarisana, zvirinani kwete mune ramangwana.
Vagadziri vese, kunze kweAmazon neHuawei chete, vaona kutengesa kwavo kwepiritsi kwegore negore kuchiderera. Uye nepo Apple's iPad isina kusiiwa kunze kweiyi maitiro, inogona kuramba ichidada kutungamira kutengesa.
Iyo iPad inotungamira yepasirese piritsi musika, asi iine nuances
Musika wemapiritsi, senge musika wemawatchwatches, uri mune doldrums. Kunyangwe paine misiyano mikuru, vese vakasangana nenguva yekuwedzera, kunyangwe boom, mushure mezvo kutengesa kwakatanga kudzikira. Izvo zvikonzero, nekuda kwezvikonzero zviri pachena, zvakasiyana. Panyaya yemapiritsi, pamwe iko kusarudzika kwevashandisi nekusawana chinodiwa chavanoda kwavari. Vimbiso iyoyo yekuti vanogona kutsiva iyo PC inoita kunge isingauyi uye mukuita, ivo vanoramba vari semidziyo yekushandisa zvemukati kazhinji.
Chirevo chazvino chakagadzirirwa nekambani yekubvunza IDC pakutengesa piritsi pasi rese inoratidza kuti, kunyangwe musika uyu unoramba uchidzikira nedonho re14,7% zvichienzaniswa negore rapfuura, Apple ichiri inoramba iri mutungamiri weiyo imwe chete, uye inotowedzera mukana wayo pamusoro pemakwikwi. Izvi zvinonyanya kukonzerwa nekuverengeka kungangoita kuverenga kwemhedzisiro:
- Kuverenga kwakanaka: Apple yatengesa akawanda mauniti ePadad pane ayo anokwikwidza.
- Kuverenga kwakaipa: Apple yawa pasi pevakwikwidzi vayo (iyo zvakare ine yayo yakanaka divi)
Chokwadi, nekuti Kunyangwe Apple ichichengetedza hutungamiriri mumusika wepiritsi wepasi rose, chokwadi ndechekuti kutengesa kwayo kwakadonha zvakare. Kunyanya, mukota yechitatu ya2016 Apple yatengesa mazana mazana matanhatu ezviuru zvePad kupfuura panguva imwechete yegore rapfuura, ichibva pamamiriyoni e9,6 mamirioni kusvika pamamirioni 9,3. Izvi, mumitengo yegore negore, zvinoreva kudonha kwe6,2%.
Chechipiri Samsung, mukwikwidzi wayo mukuru, uyo akasangana nekudonha kukuru kubva pamahwendefa emamirioni 8,1 akatengeswa mukota yechitatu ya2015 kusvika 6,5 mamirioni panguva imwe cheteyo ya2016. Izvi zvinoreva kuti South Korea katatu kudonha kwegore kweApple yeApple ine 19,3% zvishoma.
Iko kukura kwepamusoro kunoitika neAmazon iyo mugore rimwe chete yakawedzera kutengesa kwayo kwehwendefa ne319,9%, zvisinei, zviyero zvakaderera zvekutanga (mamirioni 0,8 mamirioni akatengeswa mukota yechitatu ya2015) zvinongozvipa 1,5% yekugovana musika wazvino.
Chinzvimbo chechina ndeche Lenovo iyo, saApple naSamsun, yakawanawo kudonha kwegore, mune iyi kesi, ye10,8%, ichisiya chikamu chayo chemusika chakamiswa pa6,0% pasirese.
Pakupedzisira, Huawei Inotora chinzvimbo chechishanu, iine kukura kwegore rega kwe28,4% uye chikamu chemusika wepiritsi wepasi rose we3,7%.
Uye ndeapi mamiriro ezvinhu mukati meiyo iPad renji?
Neiyo iPad renji pane zvinooneka kupokana izvo isu zvatatoona munguva yapfuura kota. Kunyangwe iwo kutengesa kweiyo iPad Pro vabvumidza kuwedzera purofiti kubva kumhuri yePadad nekuda, kunyanya, kumitengo yavo yepamusoro, uyu mushumo weIDC unoratidza izvo IPad Mhepo uye iPad mini inotumirwa yakaenzanirana kutenderedza maviri-matatu ehuwandu panguva yechina yechina mari.
Pamusoro peichi chikamu chinofanirwa kuratidza kuti haisi dhata yepamutemo sezvo Apple isingadimbure kutengesa kweiyo iPad, asi panzvimbo pezvo inopa dhata seyakazara emhando dzese dzainotengesa.
Apple inofanirwa kufara nezve aya manhamba?
Huye, mhinduro kumubvunzo uyu yakaoma. Sezviri pachena ndiko kubudirira kwekuchengetedza hutungamiriri hwemusika hwave huri kuderera kwemakoreZvakare nenyaya yekuti kutengesa kwePadad kunowira pamwero unononoka kupfuura kutengesa kwemakwikwi, izvo zvinobvumidza kuwedzera madaro. Asi pasina kupokana, chokwadi ndechekuti kutengesa kuri kuramba kuchidonha uye nekudaro, vese Apple uye, kazhinji, vese vagadziri, havana kukwanisa, kana kusakwanisa, kugonesa mutengi nezve kukosha kwe chigadzirwa chakadai sehwendefa.