Pave nemakore akawanda achingoteerera rwiyo irworwo kubva kumakambani emimhanzi, kuverenga zvichemo kubva kumakambani ekurekodha, maartist uye nevaparidzi nezvekuti internet yaiparadza sei bhizimusi remimhanzi, njodzi dzekusarega kutenderera, uye kuona kuti maartist makuru nemakambani vakaramba sei (uye uchirambe) kupinda mumhanzi kutenderera. Nekudaro, nguva inogara ichipa uye inotora zvikonzero, uye ikozvino kumhanyisa mimhanzi kune 51% yemari inowanikwa mugore rakanakisa muindasitiri. yemakumi maviri emakore apfuura.
Sekureva kweruzivo kubva kuBloomberg, indasitiri yemimhanzi muUnited States yakanakidzwa nekukura kwepamusoro pamakumi maviri emakore apfuura gore, nekuwedzera kwemari inosvika 11%, ichisvika 7.700 bhiriyoni emadhora. Nhamba dzakafanana hadzina kumboonekwa kubvira 1998, uye mugore ripi maCD akatengeswa katanhatu kupfuura muna 2016. Mari iyi yaibvepi kubva ipapo? Mimhanzi kutenderera masevhisi senge Apple Music, Spotify, Pandora uye Youtube vane 51% yemari yakazara, kekutanga pavanowana iyo nhamba.
Mutsva protagonist ari pano kugara
Ichokwadi kuti zviverengero zvichiri kure nekubwinya kwezuro, uye kunyangwe paine kukura uku, kutengesa kuchakamiririra hafu yezvavaive muna 1999. Asi chokwadi ndechekuti sosi nyowani yemari yasvika uye zvinoita sekunge kuva chimwe chinhu chenguva pfupi, nekuti huwandu hwekukura kwekutenderera hunoshamisa chaizvo mumakore achangopfuura, kunyanya iri rapfuura 2016.
Iwo akabhadharwa masevhisi ekushambadzira, neSpotify uye Apple Music sevanyori vanopokana, vanga vachikonzera kukura kunoshamisa. Vanopfuura mamirioni makumi maviri nematatu evashandisi vanobhadhara kuti vateerere kumimhanzi mukushambadzira muUnited States, zvichipa kumubhadharo weindasitiri yemimhanzi ine mabhiriyoni maviri emadhora.. Spotify ine vashandisi mamirioni makumi mashanu pasirese ndiye mutungamiri chaiye, achiteverwa neApple Music nevanopfuura mamirioni makumi maviri maererano nenhamba dzichangoburwa. Ranga riri basa rakaomarara asi mushure memakore ekupomera internet kuomarara kweindasitiri yemimhanzi, zvinoita sekunge hukama hwavo hwave kuzosvika pakubudirira.
Uye ndezvekuti huwandu hwekutengesa maCD uye kunyangwe kutengesa kwedhijitari muzvitoro senge iTunes kuri kuramba kuchidzika, iine 20% pasi muna 2016. Pamusoro peiyi data, isu tinofanirwa kuwedzera kuti vanyoreri vanoshandisa mari yakawanda pagore pane mushandisi wepakati anowanzo shandisa pamaCD., sezvo avhareji yegore rega yemunhu anenge anyoresa anenge ma120 euros, uye vamwe vacho vanotoramba vachitenga maCD, saka bhizinesi rinoratidzika kunge rakajeka.
Iwo anenge anecdotal emahara masevhisi
Chimwe chidimbu chakakosha cheruzivo chinogona kutorwa kubva mushumo uyu ndechekuti masevhisi ayo anopa mahara maakaundi mukutsinhana kwekushambadzira anoita kunge ane mazuva avo akaverengwa. Kana tikatarisa kuti vazhinji vevashandisi veSpotify vane rudzi urwu rweakaundi, uye kuti YouTube ndeimwe yemasevhisi emahara ane vanopfuura bhiriyoni yemwedzi vashandisi pamwedzi, zvaizotarisirwa kuti ndivo vaikonzera chikamu chikuru che mari kubva pakutenderera. Ichokwadi ndechekuti kwete, nekuti ivo vanongopa chete 469 mamirioni emadhora, isingasviki chikamu chechishanu cheicho chinobhadharwa nemasevhisi ekubhadhara nevashandisi vashoma.
Girafu yacho inofananidzira: kunyangwe hazvo Apple Music iine vashoma vashoma pane Spotify kana YouTube pachayo, mari yavanowana kubva kusevhisi iyi, yakaenzana, yakakwira zvakanyanya kupfuura iyo yakawanikwa kubva kuSpotify kana YouTube. Ndosaka iyo indasitiri iri kumanikidza Spotify kuti vataurirane nezvimwe zvibvumirano, kusanganisira mukana (watove muzvokwadi) kuti mamwe maalbubhu anongowanikwa chete pamaakaunzi akabhadharwa. Uye ndezvekuti vazhinji veavo vashandisi vane maakaundi emahara, ayo isu atoona kare kuti haanyatso kupa mari, aizoenda kumaakaundi ekubhadhara kana iyo sarudzo yanga isipo.
