Izvi hazvina kuitika neMabasa, zvishoma uye zvishoma iPhone inotengeswa, ndiwo magumo eApple. Zvisinei, kunze kwebhari, zvinhu zvakasiyana zvinowanzoitika. Mune ino kesi tinodzokera kune kuziviswa kwemwedzi mitatu yega yega, uye ndeyekuti Apple iri zvakare kambani yakakosha kwazvo pasirese, zvakare. Kunyangwe kufungidzira kwe "vaongorori", tinoona kuti Apple yakura zvekare, pamwe kwete zvakanyanya sezvayakaita pane dzimwe nhambo, asi inoramba ichikura mavhiki mashoma mushure mekutanga iyo iPhone 7, chishandiso icho pasina mubvunzo chichava chinotengesa zvakanyanya mumwaka weKisimusi, kunyangwe paine matambudziko emari ari kutambura.
Apple yakakura 5%, kusvika 178,1 bhiriyoni emadhora. Zvichakadaro, Google inoramba iri kumashure, kunyangwe hazvo iyo inotevera yave yakanyatsojeka, 11% kusvika 133,2 bhiriyoni emadhora.
Apple yakaratidza maitiro ekusimudzira kukosha kweiyo ecosystem. Vaongorori vanobvuma kuti zvigadzirwa zveApple zviri pamusoro pemakwikwi. Muchokwadi, chii chinoita kuti Apple zvishandiso zvive kusangana kusangana pakati pemhando dzakasiyana dzemidziyo. Iyo software, iyo Hardware uye mapoinzi ekubatanidza pakati pavo anovaita vakakwirira, hazvisi zvekugadzira chete. Iyo nhanho yekudyidzana pakati pemidziyo inoruramisa chimiro chaApple uye inokonzeresa matambudziko mashoma pane chero imwe chikuva. Apple mutungamiri mukubatana kwezvose zvinangwa uye zvinangwa.
Nekudaro, izvi hazviite kuti Apple ivepo mune runyorwa rwemakambani akakura zvakanyanya gore rino, runyorwa izvo inotonga Facebook ine 48%, inotungamirwa neAmazon ine 33% uye LEGO ine 22%. Google irimo mune rondedzero, nekuda kwayo 11%, kunyangwe nebvudzi. Zvichakadaro, Apple inotambura neizvo aimbove Mutungamiriri weSpain angatsanangura sekukura kunonoka.