Sezvatakazivisa, Tim Cook akasangana nevashandi veApple muCupertino kuzokurukura mhedzisiro yakawanikwa mukota yekupedzisira ya2011. Zvakare, CEO weApple akataura nevashandi vake kuti kambani parizvino iri kushanda pazvirongwa zvinonakidza zvine chekuita nezvigadzirwa zvitsva.
Kupa mubayiro vashandi "nebasa ravo rakaoma" uye kukurudzira kuvimbika kwavo kuApple, Tim Cook akazivisa kuti kubva muna Chikumi gore rino vachakwanisa kunakidzwa nemitero yakadzika. Chero mushandi anotenga Mac anogashira mutero 500 madhora (haishande kune Mac Mini); iPad, kune rimwe divi, ichave neyakadzikira ye 250 madhora.
Ehezve, kuitira kuti vasashandise zvisina kufanira hurongwa (sezvo vashandi vanogona kutanga kutenga zvigadzirwa nezvibodzwa izvi zvinonaka zvehama nemhuri), Apple yakadzora kushandiswa kweiyo dhisikaundi kamwe chete pamakore matatu uye zvinongoshanda kune avo vashandi vane ndanga ndichishanda nekambani kweanopfuura mazuva makumi mapfumbamwe.
Vaviri vashandi vekambani yeApple, sevaya vezvivakwa, vachakwanisa kunakidzwa neiyi kurudziro.