Patakakuudza muna Zvita kuti hurungudo yakawanikwa sei naFitbit kweinosvika mamirioni makumi mana emadhora, isu takatofunga kuti huwandu hwakanga hwakadzikira kune imwe kambani yaive yekutanga yekuwana kukosha kwakakosha munyika yeemawatchwatches. Hurungudo yaisangova imwe chete yemawatchwatches ekutanga kuva nehunhu chaihwo kutenderera pasirese, asi zvakare yakavaka nharaunda hombe yevateveri vakashanda nesimba kufambisa chikuva kuti ive imwe yemhando dzakakosha muchikamu. Pu iwo mamirioni makumi mana akafungidzirwa achingori mumamirioni makumi maviri nematatu emadhora, zvishoma kudarika hafu yemari yekutanga, sekusimbiswa naFitbit pachayo mushumo wayo wezvehupfumi.
Kunyangwe zviyero pamatanho aya zvingave zvinonakidza, chokwadi ndechekuti iwo mamirioni makumi maviri nematatu emadhora anoita kunge "shanduko" chaiyo yekambani yakaita seTebble, inozivikanwa pasi rese, kana tikatarisa kuti Fitbit yakabhadhara mamirioni gumi nemashanu kune mumwe mugadziri wemawatchwatches anonzi Vector Watch, izvo zvisina anoziva. Zvakatoipisisa, Pebble yakagadzira madhora makumi maviri nematanhatu mumatanho ayo maviri ekutsiva vanhu paKickstarter. Zvinotaridza senge mamiriro ehupfumi hwePebble aive akaomesesa uye izvo zvakakonzera kuti igamuchire chero kupihwa kupihwa kwainowanikwa.
Mamiriro ezvinhu aFitbit haasi nani, uye manhamba ayo e2016 haatombokurudzira. Zvisinei nekuti mari inowanikwa muna 2016 yakawedzera zvichienzaniswa ne2015 (1.860 bhiriyoni emadhora muna2015 uye 2.170 mabhiriyoni emadhora muna2016), kuwedzerwa kwemari kwakatungamira kumubhadharo wemambure wemamiriyoni zana nemakumi masere nemashanu emadhora mugore ra175 kusvika pakurasikirwa nemamiriyoni gumi nemaviri emadhora muna2015. Tichaona kana izvi zvichangobva kuwanikwa zvichikubatsira iwe kutanga chigadzirwa chinokatyamadza chinokutora udzokere kunhamba dzakanaka kana kuva mumwezve wekubirwa nemusika wakaomarara wewatchwatch.