Kubva pakati pegore rapfuura manejimendi epamusoro akamanikidza aimbova CEO weTwitter kusiya basa, mvura inodzikama zvakanyanya mukambani. Platform co-muvambi Jack Dorsey akamanikidzwa kudzokera kukambani sa CEO, asi zvinoita sekunge mafambiro azvino haasi kunyatsofarira vatevedzeri vemakambani e microblogging kambani. Vhiki rapfuura, vatungamiriri vashanu vekambani vakazivisa kuti vaienda kunozorora kwemwaka, mushure mekukakavadzana naiye CEO Jack Dorsey. Kune ava tinofanirwa kuwedzera kuti gore rapfuura 8% yevashandi yakadzingwa basa.
Uye zvakare, chikuva hachina kubatsira zvakanyanya sezvachinofanira kunge chiri uye hachikwanisi kukwezva vamwe vashandisi kuchikuva chayo kunyangwe paine nhau dzichangoburwa senge yavo vhidhiyo sevhisi uye mukana wekuti nguva pfupi yadarika yakomberedza kambani kuti bvisa iwo makumi mana nematanhatu muganho wemeseji yega yega. Kubviswa uku kwaizogumisa kuve nyore, iko kukosha kwekambani. Chinhu chakanaka pamusoro pe Twitter ndechekuti uine mavara zana nemakumi mana unofanirwa kutaura meseji yako zvakajeka uye zvakapfupika, pasina kunzvenga.
Kuedza kugadzirisa hukama hweTwitter nemamiriro ayo ese, runyerekupe rwazvino runoratidza izvozvo Natalie Kerris, aimbova Apple PR kwemakore gumi nemana, uye ndiani akasiya chinzvimbo chake muna Kubvumbi wapfuura aine chinangwa chekurega basa, aigona kuenda kunhamba ye Twitter. Natalie anouya kuzotsiva Gabriel Sticker, uyo achangosiya kambani. uye anga achishanda padhuze nemazano ekambani.
Asi izvi kwete yazvino Twitter kusaina kwemumwe munhu anobva kuApple. Zvita Nyamavhuvhu apfuura, iyo femu yakapa Jeffrey Siminoff mutevedzeri wemutungamiri weakasiyana uye kuisirwa kuApple, akasiya chinzvimbo chake kuCupertino kuti ajoine chikamu cheTwitter.