Isu tanga tichitaura kwemakore nezve ichave nyowani Apple kampasi mune pfupi pfupi, mwedzi tichiiona mumavhidhiyo akasiyana akabuda 'kubva kune dhoni kuona' kwataigona kutarisa kufambira mberi kwazvino mwedzi nemwedzi. Nekudaro, parizvino hapana munhu aive apinda mukati meichi chivakwa uye, achitungamirwa naJony Ive, akawana zvimwe zvezvakavanzika kuseri kwekambani zvinoyevedza zvisikwa mumakore apfuura
Mune yakasarudzika mushumo wakaburitswa zuro muna Wired (muChirungu), zvimwe zvakavanzwa zviya zvinonzi Apple Park uye zvimwe zvakawanda zvinonakidza zvakawedzerwa data zvakaburitswa zvinonzwisisa zvese zviri kuseri kweichi chivakwa muchimiro chechipenga.
Zvese zvakadzama
Iyi ndiyo nyaya yemubvunzo uyo Steven Levy - Wired mutori wenhau - anobvunza Ive paanomuudza kuti iyo yekudyira ine chinzvimbo chevanhu zviuru zvina nemagonhi egirazi saizi yemahara mana emusasa, iyo inogona kuvhurwa kana nguva ichibvumidza kunakidzwa neruzivo rwuri nani munzvimbo ino.
"Uyu unogona kunge uri mubvunzo weupenzi," anodaro Levy, "asi nei madhoo mana akakwirira enhurikidzwa ina?"
Kune iyo Ive, kusimudza tsiye, inopindura: «Zvakanaka, zvinoenderana nezvamunoreva zvinodiwa, Aihwa?
Kubva pakuvaka kwacho pachayo kune chimwe nechimwe chinhu chinoumba, zvinoita kunge zvine chikonzero chayo pachayo, chakagadzirirwa mamiriro ezvinhu uye nguva dzose nekutarisa gadzira hupenyu hwezuva nezuva hwevashandi vane zviuru gumi nezviviri vanotarisirwa kushanda pakampasi zvirinani Sisitimu yebasa, semuenzaniso, yakakamurwa mumakamuri, inosanganisira matafura anogona kusimudzwa kana kudzikiswa otomatiki zvichienderana nekuti iwe unoda kushanda wakamira kana kugara. Mumwe muenzaniso: Apple yakapa patent pitsa yayo pani kuitira kuti vashandi vatore chigadzirwa kubva kuresitorendi kuenda kubasa pasina kukuvadzwa munzira.
Uku kubatikana nekuve nezvose zvine chekuita nekambani iri pasi pekutonga, zvese maererano nezvigadzirwa uye mashandiro, chimwe chinhu chakashusha Mabasa kubva pakutanga. Nhasi, ndicho chimwe chezvikonzero nei Apple yakamisikidzwa se 'chimwe chinhu chakanyanya' kupfuura kambani yehunyanzvi senge Google kana Samsung.
Kurota kwemabasa kunoitika
Iyi kambasi nyowani yaive yekupedzisira chirongwa chikuru chakafungidzirwa neMabasa chatichaona chichiitika, zvirokwazvo. Chikamu chakanaka chekuyedza kwake kwekupedzisira, sekuunganidzwa kweLevy, chakatsaurirwa kufunga nezve ichi chidimbu chekuvaka icho nhasi, anopfuura makore mashanu mushure mekufa kwake, chinomira sezvazviri. Kubva pamhando yemabhura yaizoshandiswa, kunyangwe nzira inofanira kutemwa huni, pamwe nemhando dzemiti dzaifanirwa kudyarwa - dzinopfuura zviuru zvisere - zvachose - mukati nekukomberedza, zvese zvaive mumusoro wake.
Pane zvakawanda mune izvi zvinoyeuchidza nezveiyo 'yerudo' Apple, kure nenhamba hombe nemari zhinji yanhasi (pasina izvo kuvakwa kwekambasi kwaisazogoneka, pamwe). Paakabvunzwa na iyo titanic kuyedza kuyera zvese zvese zveiyo kambasi Mukutaura chaiko, tichifunga dhizaini sechinhu chakakosha kugadzira kuwirirana uko iko kuvaka kunoratidzika kunge kunopenya, iyi inopindura:
Hatipimire iyi [kambasi] muvanhu vanoverengeka. Isu tinofunga nezvavo maererano neramangwana. Chinangwa chaive chekugadzira ruzivo uye nharaunda inoratidzira zvatiri isu sekambani. Iyi ndiyo imba yedu, uye zvese zvatinoita mune ramangwana zvichatanga pano.
Chinyorwa ichi chinofanirwa-kuverengerwa chero munhu anoda kuwana zvakadzama zano rekuti imba yaApple ichavei kwemakumi mashoma emakore anotevera, sezvo iri yekutanga yerudzi rwayo kusimbisa runyerekupe rwakanzwikwa pane imwe nguva kuburikidza nekuvimbika humbowo uye kupa yekutanga-ruoko rwepasi rose chiratidzo.