Spotify ichiri chakakurumbira mimhanzi yekushambadzira papuratifomu panguva iyi, kunyangwe paine chiziviso chizvino chekuti Apple Music yatove nevamiririri gumi vanobhadhara, inova hafu yezvaSpotify parizvino. Ndosaka Spotify inosarudza kusazorora pane zvainoita uye ichienderera mberi nekuwedzera kwayo, ino nguva nechinhu chitsva chavanoronga kudaidza "kuseri kwemashoko" nekuchibatanidza neGenius services, runyorwa rwakasarudzika neepfupi yekutanga-ruoko nyaya kubva kune vanyori mavanotaurira nei uye kupi ndima dzinofambirana nemumhanzi dzinobva.
Na «kuseri kwemazwi», tichawana makotesheni, zvidimbu zve nziyo uye chokwadi chekuziva nezve nziyo dzatiri kuteerera kubva pane irwo runyorwa. Izvi zvirimo zvinoratidzwa zvishoma nezvishoma apo isu tinoteerera rwiyo ruri mubvunzo. Zvakadaro, panguva ino ibasa rakasarudzika reiyo iOS application uye iyo Spotify desktop applicationKunyangwe Spotify akamhanyira kuzivisa kuti ichakurumidza kusvika pamidziyo yese zvishoma nezvishoma, asi ivo havana kupa chero chaiyo kana zuva rekufungidzira kuti vagutse vezvenhau.
Kuti uwane iyo system, iwe unofanirwa kutsvaga iyo rondedzero inotsigirwa naGenius uye utambe izvo zvinonzi "kuseri kwemashoko." Uku kungori kutanga kwehukama hwakakosha, sezvo ivo vakavimbisa kugadzirisa iyo system nemamwe marondedzero uye mamwe mabasa kuitira kuti vashandisi vajairire kune aya marudzi ezvishandiso. Ichokwadi kuti "batanidza" basa reApple Music rakundikana zvinosiririsa, uye iri mhando ye "batanidza" yakaitwa kuSpotify modhi, kuimba nziyo dzevanhu uye kuunza vashandisi padyo nezvidhori zvavo. Chinhu chakakosha kuzvimisikidza, nekuti Spotify haigone kuzorora kana isingade Apple Music "kudya mbiriso."