Nguva yega yega mimhanzi yekutenderera ine vateveri vazhinji. Ichokwadi kuti masevhisi epachena akadai seSpotify anobatsira zvakanyanya, zvisinei, hapana vashoma vanosarudza kubhadhara sevhisi uye nekudaro vane izvo zve "Premium" izvo zvinopihwa nemasevhisi aya. Muchokwadi, vashandisi, vese vemahara uye vakabhadharwa, vasvika kumatanho epamusoro munhoroondo yeindasitiri, vachiisa muenzaniso wekuuraya nyika yepadigital. Kukura kwemimhanzi kutenderera hakudzivisike uye kurodha pasi dhijitari vari kurarama yavo yekupedzisira nguva yehupenyu, Ndeipi inomhanyisa mimhanzi sevhisi iwe yaunowanzo shandisa?
MuUnited States of America, Kurekodha Indasitiri Sangano reAmerica yaita chidzidzo mugore rese ra2019 iro mhedzisiro yacho ichangobva kupihwa. Kunyange zvingaite sezvidiki, mabhenefiti akagadzirwa nekutenderera mumhanzi akakura 25% mukati megore, ichisvika yakazara mamirioni gumi nemazana emazana emadhora, nokudaro ichiva imwe yemanyuko makuru emari muindasitiri, sezvingatarisirwa. Apple Music neSpotify chete ndivo vakaunganidzwa zviuru mazana matanhatu nemazana masere zvemamiriyoni pane zvataurwa pamusoro apa uye havaregi kukura maererano nenhamba, nekukurumidza kana gare gare inozove nzira yakajairika yekuteerera kumimhanzi, panongowanda hurongwa hwakawanda.
Huwandu hwevanyori vakabhadharwa kumasevhisi aya hwakura neinenge 30% panguva ya2019, kudzamara yasvika vanhu vanosvika mamirioni 60,4. Kune rimwe divi, kutengesa mune fomati fomati kunoramba kuchidonha, parizvino inomiririra 10% yekutengesa kwese. Tsananguro yekuda kuziva ndeyekuti vinyl iri kutengesa kupfuura nakare kese uye iri kutopa mazana mashanu emamirioni emadhora mubatsiro, kana ramangwana kana rakapfuura rekare, nzira dzepakati dziri kunyangarika zvachose. Kurodha mumhanzi kwakadonha kusvika kumanani e2006, kuwedzera, saka ivo vava pedyo nekushayikwa fomati (vanongomiririra 8% yemubatsiro muindastiri).