Apple Music Inorova Spotify muKugutsikana kweVatengi

Maererano neongororo yazvino yakaitwa naJDPower, Apple Music Inogashira Yakakwirira Chiyero kune Yakazara Yevatengi Kugutsikana Kwevanomwe Vanonyanya Kuzivikanwa Kutenderera Mumhanzi Brands yenguva pfupi

Chidzidzo ichi chakagadzirirwa zvichibva pachisiko chevanhu mazana mana nemakumi mana nevaviri vakabhadharira rubatsiro rwemumhanzi mukati memwedzi mitanhatu yadarika. Uyu mushumo weJDPower unoyera nhanhatu nzvimbo dzakakosha mune yega yega sevhisi: kuita uye kuvimbika, nyore kushandisa, mutengo webasa, zvemukati, kutaurirana, uye kushandira vatengi.

Apple Music, "imwe yeakanakisa" masevhisi maererano nezviri mukati, mashandiro uye mashandisiro

Kubva pane chiuru-poindi chikero, Apple Music yakatora chinhanho chekutanga nezvibodzwa mazana masere nematanhatu, ichiteverwa neRhapsody ine makumi masere nemakumi matanhatu nematanhatu, Pandora ine mazana masere nemakumi mairi nemaviri, uye Spotify ne1.000. Avhareji chiyero chakatangwa pa834 mapoinzi kubva churu.

Apple Music yakahwina mamaki epamusoro muzvikamu zvitatu zvezvikamu, zvichireva kuti ndiyo 'yezvakanakisa' zvemukati, mashandiro uye kuvimbika, uye nyore kushandisa. Iyo sevhisi yakahwina ina mashanu evashanu anogona "magetsi madenderedzwa" pamutengo webasa, kutaurirana uye sevhisi sevhisi, ichiiwana chiyero che "zvirinani kupfuura vazhinji."

Iyo mimhanzi inoyerera ruzivo rwevatengi inoita kunge inokanganiswa nehuwandu hwehukuru, kusanganisira yakabhadharwa vs. kutenderera mahara, sarudzo yemidziyo uye kusarudzwa kwemukati, akadaro Kirk Parsons, director mukuru uye anodzidzira kutungamira tekinoroji, midhiya uye kufonera kuJD Power. Kiyi yekubudirira, zvisinei, ndeyekuti akawanda uye mazhinji emimhanzi mhando inogadzira inoshanda ecosystem iyo isingangogone chete kutsigira akawanda marudzi ezvigadzirwa, asi zvakare inofambisa kugovana kugarisana kwevateereri uye yekutevera playlists nevamwe.

Kubhadhara masevhisi kunounza kugutsikana kukuru

JD Simba yasvika pamhedziso dzakakosha mukudzidza kwayo, kusanganisira a hukama hwakananga pakati peyakabhadharwa masevhisi ekushambadzira uye yepamusoro kugutsikana kwevatengi. Aya masevhisi eprimiyamu akawana 19-poindi bhenefiti pamusoro pefrimuum sarudzo, kunyanya yakanakisa mumatanho ekutaurirana uye evatengi.

Uye zvakare, masevhisi ekushambadzira anotsigira zvigadzirwa zvepariperi senge smartwatches, manejimendi ekugadzirisa dzimba, uye chokwadi chaicho, zvakare zvakanyoreswa kugutsikana kukuru nemasevhisi asingape idzi dzimwe nzira dzekuteerera mumhanzi.

Chimwe chinhu chakakosha ndechekuti zvakasarudzika zvemukati zvinovandudza kugutsikana kwevatengi. Pakazara, zvikamu makumi manomwe nezvina zvevanhu vane zvinyorwa zvemukati mumasevhisi avakabata vakataura kuti "zvechokwadi" vachakurudzira sevhisi yavo, zvichienzaniswa ne74 muzana yevanhu vasingateerere mimhanzi yakasarudzika, uye kuti vanokurudzirawo yako yekumhanyisa chikuva kune shamwari.

Icho chemagariro chinowedzerawo kugutsikana

Pakupedzisira, JD Simba rakawana izvo iyo "yemagariro" chikamu chebasa rega rega ndizvo zvinoita kunge zviri kufambisa chiitiko. Vatengi vanogutsikana zvakanyanya "vanobatanidzwa zvizere", vanogovana uye vanoshandisa zvinyorwa zvevamwe vashandisi. Kupesana neizvi, vateereri vanoteerera (avo vasingagovane zvirimo kana kuteerera zvirimo kune vamwe vashandisi) vanomiririra chikamu chakakura cheindasitiri yekumimhanzi ne44%, ichiteverwa nevateereri vanotora chikamu chakazara ne29%, uye avo avo, kunyangwe ivo havagovane mimhanzi, teerera kune izvo izvo vamwe vashandisi vanogovana, ne22%. Chekupedzisira, vashanu chete muzana vanogovana asi havateerere zvemukati kubva kune vamwe.

Google Play Mimhanzi, panopera mutsara

Pazasi petafura pane TuneIn, Amazon Prime Music uye Google Play Music, ine kupatsanurwa mune ese matatu kesi pakati nepakati uye nehurombo maererano nezviri mukati uye nyore kushandisa.

Zvichakadaro, Apple Music iri kukura zvakadzikama uye zvinoenderana neazvino data repamutemo, inotova nevanyoreri vanosvika mamirioni gumi nemanomwe zvichienzaniswa nemamirioni makumi matatu emukwikwidzi wayo mukurusa, Spotify, angave kuda kuwana SoundCloud se coup inounza zvimwe zvirimo nevashandisi.