Pakutanga gore rino, Netflix yakayeuchidza vashandisi vayo vekare kuti mazwi akapihwa emitengo, ayo akachengeta vanyori ava padanho re $ 7,99 kwemakore maviri, ichave ichizopera imwe nguva mukota yechipiri kana yechitatu ya2016.
Mutsamba ichangoburwa kune vatengi vekambani, Netflix CEO Reed Hastings akataura nezvazvo kuderera kunosuruvarisa munzvimbo yavo yekunyoresa, avo avo vasingatarisiri vakaita kune kuwedzera kwemutengo.
Kurasikirwa kwekodzero dzinowanikwa mukugadzika kwemitengo yevashandisi ava (vekare), yakawedzera pamutengo mutsva we $ 9.99 pamwedzi kuitira inonyanya kufarirwa sevhisi kubva kukambani, inoonekwa neNetflix semubhadharo pasi pechakakurumbira kumuka kwazvino kuratidzwa seOrange ndiyo Nyowani Dema uye Imba Yemakadhi. Aya akateedzana akatanga muna 2013, uye mutengo we $ 9.99 pamwedzi wevatsva vatsva wakatanga chete gore rinotevera mushure mekutanga kwayo, muna 2014. Vashandisi vanogona kusarudza kugara pamadhora 7.99 pamwedzi kana vachida, asi nekurasikirwa netsananguro yepamusoro vhidhiyo yekufambisa.
Nekuda kwekuregererwa mukunyoreswa kweava vashandisi, zvikamu zvekambani zvakadonha zvikamu gumi nezvishanu kubva muzana pamberi peyako yechipiri kota yemari inowanikwa. Mumushumo, Netflix yakacherekedza kuti inotarisira kuwedzera vangangoita zviuru makumi mashanu nezvishanu muUnited States uye 532.000 mamirioni epasi rose (zvishoma pasi peiyo 2,10 mamirioni chinangwa), asi yakakundikana pazvinangwa zvese izvi. Iyo kambani yakarova pakupedzisira kuverenga vamwe 2,5 vatengi vatsva muUS uye 160.000 mamirioni mhiri kwemakungwa.
"Gross inowedzera ndiyo yaive tarisiro, asi mari yakatanga kuvandudzika zvishoma uye zvisingatarisirwi, zvichienderana nekutanga kwaApril kufambiswa kwechirongwa chedu chevakuru nhengo, icho chakatsigirwa mukota," akadaro Reed. Hastings, mutsamba yakanyorerwa varimi. "Tinotenda kuti dzimwe nhengo dzinoona nhau senge kukwira kwemutengo kuri kuuya pane kuita chiziviso chemakore maviri."
Kunyangwe kuwedzera kweNetflix muzvirongwa, "Chero mutengo uri wechimwe chinhu, asi vanhu havachifarire kukwira," Hastings akabvuma, achiri kutaura izvozvo matsva mitengo emitengo ari 'kushanda kwazvo' yenhengo nyowani.
