La kuyerera mumhanzi rave mukwanisi wezuva nezuva kuhupenyu hwedu. Kana isu tikabvunza chero mushandisi kuti sevhisi yavanoshandisa, mhinduro yavo ingangove iri pakati peiyi sarudzo: YouTube, Spotify kana Apple Music. Aya masevhisi matatu ivo vanodzora pamusika mimhanzi. Nekudaro, kunyange hazvo masevhisi ari kukura, kunyanya Apple Music uye Spotify, kuchine mutsauko mukuru.
Iyo yazvino data yakapihwa neSpotify inoshuma kuti sevhisi yakwanisa kupedza kota na 96 mamirioni anobhadhara vanyoreri, padyo padyo nemamirioni zana mhinganidzo. Zvichakadaro, ruzivo rwekupedzisira maererano neApple Music runoriisa pamamiriyoni makumi matanhatu evanyoreri kubva munaNovember gore rapfuura. Asi haisi mhedzisiro yeSpotify yakanaka ...
Huwandu hwevanyori vanokura asiwo hweyekushandisa kwemahara kweSpotify
Spotify yazivisa zviri pamutemo data yekota yekupedzisira yemari. Mavari tinoona kuti sei mukota yese yavakakwanisa kuchengetedza 207 mamirioni vanoshandisa vanoshanda. Uye zvakare, huwandu hwevanyoreri (ivo vashandisi vane chirongwa chekunyoresa chePrimiyamu) iri mu 96 mamirioni evashandisi. Iyi data, ichienzaniswa nedata ra2017, tinoona kuti pane kuwedzera muna 2018 kwea 36%.
Iyo data inoenderera. Uye ivo havana kunyatsonaka. Kunyangwe huwandu hwevanyori vePrimiyamu hwakawedzera, ndizvo zvakaita iyo nhamba yevashandisi vanoshandisa Spotify zvemahara. Iyo chaiyo nhamba yeava vashandisi yakawedzera ne 29% ichienzaniswa negore rapfuura, zvinoreva kuti nhamba yakakura yevashandisi mune ese emahara uye akabhadharwa masevhisi. Iyi data haina kushata nekuti avo vashandisi vanowana sevhisi inobatsira vanogona kutenga iyo Premium sevhisi mumwedzi inotevera.
Kana zvakadaro mari inowanikwa neSpotify kota yekupedzisira iyi variko 94 mamirioni euros. Pamusangano wevatori venhau uye mugwaro rinotsanangudza pane aya data zvakaratidzwa kuti iyi data yakawanikwa nekuda kwekudonha mumutengo wemasheya. Pasina izvi, sekureva kwevaongorori, Spotify ingadai yakagadzira inopfuura kota yemari.
Kune rimwe divi, Spotify anga achiwana mamwe madiki ekutanga ayo akatsaurirwa kune nyika yepodcasting mumwedzi ichangopfuura. Pamwe mumwedzi mishoma inotevera tichaona paSpotify chikuva chikuru uye imwe nzira yakanaka kune makuru podcast masevhisi senge iTunes Chitoro pachayo kana iVox.
