CIRP (Consumer Intelligence Research Partners) yakaongorora nhamba dzeSpotify muna 2018, zvese muUS nemunyika dzese. Uye inotiisa mumaonero ekuti Spotify ari kuita sei kukwikwidzakunyanya Apple Music.
Pasi rose, Mamirioni makumi manomwe neshanu evashandisi veSpotify vanosvika 75 miriyoni vanoshanda vanyoresa. Vanoda kusvika makumi mashanu kubva muzana (45%) yevashandisi vari munyika vanobhadhara sevhisi yeSpotify Padanho reUS, sekureva kweCIRP, ingangove 35% chete.
Sekureva kwaMike Levin, mubatsiri-weCIRP, Zano raSpotify nderekusabhadharisa kana kubhadharisa zvishoma zvishoma pakutanga nekuda kwekushandisa iyo yemahara sevhisi (ine Spotify Premium kushambadzira kana kuyedza) uye fambisa mushandisi kune chirongwa chekutanga gare gare. Asi izvi zvine mumwe wake wekuti chirongwa chepamwedzi pasina zvachose chinobvumira mushandisi kukanzura chero nguva uye kuchinjira kune imwe sevhisi kana Spotify Mahara. Chimwe chinhu icho, muchimiro cheAmerica, chinomiririra 16% yevashandisi mukota yega yega.
Spotify haiti pamwe nenyika dzese. CIRP inopomera izvi pamakwikwi makuru kubva mukushambadzira mimhanzi masevhisi pane zvinodiwa muUS.., asi chokwadi ndechekuti, zviripo, masevhisi akafanana needu kuSpain (Apple Music, Google / YouTube Music, Amazon Music, Tidal, nezvimwewo). Zvinotaridza zvakanyanya nekuda kwekuti Spotify yakanonoka kusvika kuUS., vachiri kuEurope vaive mapiyona. Uye zvakare, Apple Music, nehuwandu hwevashandisi ve iPhone muUS, ine mukana pamusoro pemusika weEuropean.
CIRP inotaura zvimwe zvinonakidza data, senge izvo, Yevashandisi vakabhadharwa, 55% vane kunyoreswa kwemunhu mumwe, 24% chirongwa chemhuri, 12% account yemudzidzi uye 9% chibvumirano chehurongwa hweHulu pamwe neSpotify.
Kunyangwe iyo Spotify nhamba isiri yakaipa, Ichokwadi kuti musika weUS hauna kugamuchira sevhisi sezvatakaita kune rimwe divi reAtlantic..
