Kubatana kunowanzo kuve kwakanyanya pasirese tekinoroji, uye kana paine maviri mahombe anosvika kune mumwe nemumwe zvirinani pane zvirinani. Ino nguva yasvika Starbucks uye Spotify, iyo ichapa kusangana pakati pese masevhisi uye kuvimbika mibairo yekuteerera mimhanzi uye kunwa kofi sezvawaisambofungidzira.. Ndiani asingade kuve nekofi yakanaka inoperekedzwa nenziyo dzakanakisa?Iyo ndeimwe yeaya madiki mafaro ekufunga anowanikwa kune vashoma.
Ini ndinozviti ndiri Starbucks fan, handinganyepe, kunyangwe kutaura chokwadi ndichiedza kusaenda kune chero zvivakwa zvaro zviri muSpain uko huwandu hweFrappuccinos uye aperitifs iri kutuka kana ichienzaniswa nedzimwe kofi zhinji, kunze kweizvozvo hazvina musoro pano uko Anenge chero mafekitori anogona kukushandira kofi yakanaka kune angangoita € 1,20 uchishandisa mari yainotarisira kofi kuStarbucks. Muchokwadi, iyo pikicha iri pamusoro inoratidzira zvinhu zviviri zvandisingazombopotsa muhofisi yangu sezvandinonyora, chimwe chazvo mukombe wangu wekusimudzira wepurasitiki uyo Starbucks yakatangisa "kutevedzera" iyo inozivikanwa mukadhibhodhi mukombe Uye zvakandibhadharira chete 8PLN muSzczecin (Poland), iwo makapu ekurangarira andisingashandisi kudzivirira kuora kwewashenesheni.
Kudzokera kuchinhu chinotinetsa, Spotify uye Starbucks, kana Starbucks uye Spotify. Izvo zvaingova nhasi apo femu yekofi yazivisa mubatanidzwa neSpotify iyo inobvumidza nhengo dzakanyoreswa muStarbucks kuvimbika sevhisi kuti vawane mimhanzi irikuridza muStarbucks yavo kuburikidza neiyo Starbucks application pachayo.
Kune rimwe divi, Spotify ichawedzerawo chikamu chakatsaurwa kune Starbucks mukushandisa kwayo, pamwe neiyo nyowani "Starbucks" rondedzero ichave inoumbwa nemumhanzi wakakurumbira wemakore makumi maviri apfuura, kuongorora izvo zvakaburitswa nevashandisi mamirioni makumi matanhatu. Mubatanidzwa uyu unobvumidzawo nhengo dzeStarbucks kuvimbika sevhisi kuti vawane mapoinzi anonunurwa kuburikidza nenzira idzi.
Kwemakore anopfuura makumi mana, mimhanzi yakaita basa rakakosha kuStarbucks, ichikurudzira vatinoshanda navo nevatengi kuti vabatsire kuumba tsika dzepasi rose. Isu tinofara uye tinokudzwa kuunza Spotify zvakananga kune vatengi vedu. Munhoroondo yedu yese kuStarbucks isu takashanda padhuze neindastiri yemimhanzi ichipa akasiyana maartist maartist muzvitoro zvedu. Kubudikidza nemubatanidzwa uyu neSpotify, chinongedzo chinogadzirwa pakati pechitoro chedu uye nedhijitari mumhanzi ecosystem, ichidzorerazve nzira iyo mamirioni evatengi pasi rese vanowana mimhanzi - Howard Schultz (Mutungamiri uye CEO we Starbucks)
Uye zvakare, Starbucks 'vanopfuura 150.000 vashandi uye vanobatirana muUnited States vanogashira yemahara kunyorera kuSpotify Premium., pamwe nevaya vanobva kuCanada nekuUnited Kingdom, vanozogona zvakare kubatana kubatana kukanganisa kana kuburitsa nziyo mumitambo yekutamba yezvitoro.
Pakupera kwekudonha uku, kuwedzera kweiyi nyowani system ichatanga muUnited States uye nekuzoiwedzera kuCanada neUnited Kingdom, saka zvekare muCentral Europe tinenge tichizora vhudzi redu mumhepo. Chokwadi, handisati ndambonzwisisa izvo zvinogara zvichibatanidza Apple neUnited Kingdom, ndichiiisa senge inosarudzwa padanho reEurope apo ini ndaona nyika dzine mwero wakakwira wekushandisa zvigadzirwa zveApple, uye handifunge kuti imhaka yemutauro chete. . Nekudaro, Spain neLatin America zvakadzoserwa kune zvingangoitika zvinopihwa kana zvakanakira, isu takazvijaira.
Izvo zvinofanirwa zvakare kutaurwa kuti Starbucks muUnited Kingdom, Canada kana USA mucherechedzo pachawo. Pano muSpain iri chikamu cheKubata Grupo Vips. Iyo haina kana iyo yayo App, asi iwe unoda iyo Club Vips imwe. Zvakafanana zvinoitika nemaketani senge Chishanu nezvimwe ... Mune mamwe mapoinzi zvinobatsira, uye kune vamwe, seiyi, kunonoka chaiko.