We have been waiting for months for the arrival of March for many reasons. One of them is the increasing intensity of rumors around one huge renewal of the iPad range in the month of March in addition to the launch of new MacBook Air. However, we did not have any news from Apple nor any rumor that made us think that we would have a keynote in the coming weeks. A few hours ago, Mark Gurman assured that This week we will have new products but without presentation. Apple will announce the new products through press releases, videos and massive marketing campaigns.
Accessories? New colors? New devices?
Traditionally, the month of March was attributed to iPads, just as we currently associate the month of September with the iPhone or the month of June with WWDC. However, this stopped being the case many years ago within the world of iPads, which began to move to the month of October and later to no month specifically. We have been without an iPad for more than a year and the growing tension around the renewal is increasing.
Unfortunately, that expectation has to go down a couple of notches. Mark Gurman, the well-known Apple guru and Bloomberg analyst, announced that their sources indicate that There will be new Apple products this week but without a keynote involved. That is, we do not expect invitations to be sent to an event throughout this week as Apple is used to, but instead The presentation of the new products will be through a press release, a renewed website, large marketing campaigns and complete videos.
The expected products
This movement is strange because we are not talking about a light renewal of a product like the iPad but rather we talk about the launch of new models with new sizes, as well as a new MacBook Air with the M3 chip. However, Gurman points out that this is what will happen. In addition, it provides us with a list of the main new product bets:
- New iPad Pros with M3 chip, OLED screen, horizontal front camera, new design and MagSafe wireless charging
- New iPad Air with M2 chip and a new model with a 12,9-inch screen
- New accessories: a Magic Keyboard for the iPad Pro, a new Apple Pencil
- New MacBook Air: 13 and 15 inches with M3 chip
- New colors for the iPhone 15 and 15 Plus
- New colors for iPhone cases and Apple Watch straps
Another hypothesis: minor releases this week
Other hypotheses are also circulating around Apple launches and the location in terms of weeks. If we remember, around the first week of March last year Apple launched the new colors of the iPhone 14 and 14 Plus, as well as the Apple Watch straps and iPhone cases. These launches were located within the arrival of spring. It is possible, therefore, that throughout this week Apple will launch the new colors, cases and straps for all its devices. and it will be next week when we see the new iPad and MacBook Air. Who will get it right? Will we see all the releases together?