Ua haʻalele ka mea hoʻolālā huahana Apple i ke kūlana ma ka hui Cupertino i ka makahiki i hala aku nei 2019 a ua hoʻi i kēia manawa i ka nūhou no a ka hui pū ʻana me ka hui kaʻa haʻuki ʻo Ferrari. ʻO kēia hui mai ka lima o ka hui LoveFrom, a ʻo Ive pū me Marc Newson he mau hoa hoʻokumu.
I kēia hihia, e lilo ʻo Ive i ʻāpana o ka ʻaha kūkā hoa o Exor, kahi hui kūkā makahiki e komo ai kekahi mau mea kūʻai aku o ka hui e ʻimi i nā manawa ʻoihana hou. Ua lōʻihi wau i waho o ka pāpāho a i kēia manawa ke hōʻike hou nei ʻo ia e hōʻike i kāna pūlima me kekahi o nā kaʻa nui loa, ʻo Ferrari.
ʻO ka ʻāpana o ka ʻōlelo o ka pilina ma waena o LoveFrom a me Ferrari e hōʻike nei i ka ke kūlike maikaʻi e kū nei ma waena o Jony Ive, Marc Newsom a me John Elkann. ʻO nā mea ʻelua i koi ʻia he "peʻa a mahalo" ʻo Elkann, ʻo ia ka pelekikena a me CEO o Exor a me ka pelekikena o Ferrari.
ʻO ka huaʻōlelo mua o kēia hui hou e hui pū i ka hana a me ka maikaʻi o nā ʻoihana kaulana ʻelua e like me Ferrari me ka ʻike nui a me ka hana lima lua ʻole o LoveFrom, ka mea nāna i wehewehe i nā huahana kūʻokoʻa i hoʻololi i ka honua. Ma mua o ka laulima ʻana me Ferrari, e ʻimi ʻo LoveFrom i kekahi mau papahana hana me Exor i ka ʻoihana waiwai.
Ma ke ʻano he Ferrari nona a ʻohiʻohi, ʻaʻole hiki iā mākou ke hauʻoli nui e hana pū me kēia ʻoihana kūikawā a, ʻo ia hoʻi, me ka hui hoʻolālā i alakaʻi ʻia e Flavio Manzoni.
Hoʻomaopopo mākou i ma hope o ka haʻalele ʻana o Ive iā Apple, ua pili mua ʻo ia me Ferrari no kona pilina maikaʻi me nā poʻo o ka laikini a me kāna hana kupaianaha i ka hoʻolālā. I kekahi hihia, ua kau inoa ʻia kahi ʻaelike i lilo ai kā Ive hui i ʻāpana o Exor.
E lilo i mea mua e wehewehe