Japanese culture, like Korean, has always been characterized by be very yours. However, it seems that little by little it is changing and they are opening abroad. A recent example is found in the iPhone sales figures in Japan, which, according to IDC, represents 1 in 2 smartphones sold last year.
During the last quarter of 2020, Apple acquired the 52,6% market share, a quarter in which more than 6 million iPhones were shipped to the country, representing a year-on-year growth of 13,8%. The Japanese company Sharp put 1,4 million in circulation in Japan, while Samsung only 781.000 units.
In all of 2020, Apple took a market share of 46,5%, which represents a year-on-year growth of 8,3%. This growth has been mainly due to the launch of the new iPhone 12 range with 5G technology.
Thanks to this growth in iPhone sales in Japan, this country has become the country with the largest share of Apple's device market today, surpassing even the United States, where Apple and Samsung practically share the market.
Culture change
When the iPhone arrived in Japan in 2009, everything seemed to indicate that Apple was simply not going to have it easy for not being a Japanese product. However, as the iPhone has evolved and local brands have failed to offer device products (Sony is a clear example), the Japanese have shown that they know how to adapt to new trends, leaving aside their traditions.
The reason why Samsung has such low sales in the country is probably due to the fact that relations between both countries They have not been especially so in the last century, something that sooner or later will change as has happened with the United States.