Many will not believe it but Snapchat has been with us since 2011, that year was the year of the official launch of the application that everyone is talking about. And the thing is that nobody thought that in 2016 the subject of microvideos would get so pervasive ephemeral, understanding them as self-destructive videos that show a specific moment in our lives.
Such has been the importance it is generating Snapchat that many brands are using this social network to advertise their products, and this is something that its main competitors do not like at all. Because if there is a Social Network par excellence, it is Facebook, they call themselves The Social Network and it cannot be that something that is based only on videos is hitting it ... Facebook is no longer cool said Zuckerlberg himself in 2013 and that's why little by little they try to renew themselves. First Instagram, the main photography social network, this year the Instagram Stories (or Stories) that come to be a Snapchat on Instagram. Now, Facebook launches Lifestage for teens to leave Snapchat and switch to Facebook….
And the teenage thing is to the letter, if you are over 21 years old you will no longer be able to be part of this new community From Facebook. Facebook Lifestage is an app thate transforms our wall into a barrage of videos in which we can add an endless number of stickers in the purest Snapchat style. That is, it is a Snapchat within Facebook restricted to those under 21 years of age.
Facebook Lifestage is an app completely free for our iDevices, yes, for now only available in the United States although it is expected to be launched progressively in other countries, in addition to launching the Facebook Lifestage app for Android. We'll see where all this soap opera is left, for now the Instagram Stories seem to be working quite well for them ...
